Filipino textiles have seen a resurgence in popularity in recent years with many designers working with indigenous weavers to create pieces that combine heritage with modern fashion sensibilities.
However, while there is a growing demand for Filipino textiles, production has slowed down due to the lack of equipment available to the weavers in their towns.
Kandama, an indigenous fashion and social enterprise brand hopes to address this with the “Weave It to Life” fashion show on July 27 at The Manila Hotel. It will gather over 500 high-impact guests, including leaders from fashion, philanthropy, government, and other sectors.
The fashion show brings together fashion, culture, and social impact to raise funds for a permanent hub that will empower indigenous women weavers and preserve traditional Ifugao weaving techniques for generations to come.
The event is being held to support the construction of the Julongan Weaving Center in Kiangan, Ifugao.
The weaving center will serve as a livelihood space, training ground, and heritage site, ensuring that the artistry of handloom weaving continues to thrive in its birthplace.
Founded by TOYM awardee Victor Baguilat Jr., Kandama has championed cultural sustainability by integrating heritage weaves into contemporary fashion. The benefit show will feature Kandama’s newest collection, “Executive Outlaws,” which merges urban tailoring with ancestral textile traditions.
It promises a vibrant evening of runway presentations, cultural storytelling, and community solidarity. It aims to raise awareness about the importance of preserving traditional weaving techniques while providing sustainable livelihoods for indigenous communities.
“Our goal is not only to showcase the beauty of Indigenous craftsmanship but to build a future where Indigenous women have access to safe, sustainable livelihoods. This weaving center is more than a structure, it is a home for cultural resilience and economic dignity,” said Baguilat.
