Fujifilm Philippines has officially launched Fujifilm Prints, a new product line designed to reintroduce the timeless print culture to a new generation of Filipinos while embracing modern trends. With the tagline “Memories by Fujifilm,” this latest brand line highlights the value of preserving moments through physical prints, blending nostalgia with innovation.
With the resurgence of analog photography, Fujifilm Philippines recognized an opportunity to revive the joy of capturing memories and the excitement that comes with developing film. Through the launch of Fujifilm Prints, the brand aims to reintroduce print culture in the country, highlighted by the release of the Fujifilm QuickSnap, along with the reintroduction of the Fujifilm C200 and C400 135mm films—key offerings in the Fujifilm Prints lineup.
The Fujifilm QuickSnap is a compact, single-use camera loaded with 135mm (with ISO400) color negative film—designed to capture spontaneous moments. With 27 exposures per camera, each developed photo becomes a delightful surprise, a callback to the nostalgia of analog photography.
The Fujifilm C200 is a 135mm color negative film with 36 exposures at ISO 200, designed for flexibility and ease of use. Once developed, the prints evoke a retro yet modern vibe, bringing captured memories to life with a nostalgic charm and contemporary flair.
The Fujifilm C400, on the other hand, is a 135mm color negative film with 36 exposures at ISO 400, designed to deliver vibrant, true-to-life colors with a finer grain. Its wide exposure latitude makes it a reliable choice for various shooting conditions.
Fujifilm’s iconic legacy in image printing has long set the standard in the history of print culture, and that standard is now being extended to businesses through a new line of innovative products from Fujifilm Prints’ lineup.
Among them is the instax Biz Pop. Designed as a portable, pop-up instax booth, it allows groups to capture and instantly print memorable moments at events or brand activations.
The Fujifilm DX400 is a durable, space-saving inkjet printer that delivers outstanding image quality at impressive speeds, On the other hand, the Fujifilm CX3240 is a next-generation, multifunction electrophotographic creative printer designed to meet a wide range of business demands, including heavyweight and curved-edge paper printing, double-sided printing, borderless printing, and automatic tray switching.
Fujifilm Prints marks a new chapter in the evolution of print culture in the Philippines, reflecting Fujifilm’s ongoing commitment to preserving memories and creating meaningful connections.
