Fujifilm Philippines officially launched in the Philippines the Instax Wide Evo.
It follows the globally successful instax mini Evo and is a hybrid instant camera with a wide-angle lens allowing users to capture memories fully and make every shot a masterpiece.
The Wide Evo lets users snap photos using its LCD screen on the back of the camera and print users favorite shots—or turn it into a smartphone printer on the fly.
It has 10 lens effects like “magenta” and” monochrome”, and 10 film styles like “light leak” and “color gradient” that users can mix and match for up to 100 shooting effects.
Furthermore, for the first time in the instax series, the lens effects feature a “degree control” function, allowing users to finely adjust aspects of their photos, such as intensity of light and color gradation in 100 levels, thus enabling delicate and precise expressions as desired.
In addition, the Film Style, which frames the photo for a more impressive instax print, and the Wide Angle Mode, which allows for a dynamic shot with a wider range, further enhance the appeal of WIDE format film.
Fujifilm hosted a special exhibit to celebrate the launch of the Wide Evo. Dubbed as “10:10 – Wider Stories to Tell,” it was held at the Glorietta activity center in April 26 and 27. Featured were the works of top Filipino artist-photographers, namely Jilson Tiu, Geloy Concepcion, Aya Cabauatan, and Issa Barte.
Jilson Tiu is an independent photographer who tells compelling stories through evocative images that spark conversations. Using the instax Wide Evo, he connects with people through his art, bringing his narratives to life.
Aya Cabauatan is the founder of Balay Kōbō, a creative stage and communal studio for artists. Her work captures unnoticed details through surrealist portrayals of organic elements. She highlights the female gaze, honors the candid and careful nuances of femininity, and interprets beauty and its abstractions.
Geloy Concepcion is adept at producing documentaries. Born and raised in Pandacan, Manila, he has intimately documented his new life as an immigrant in California since 2017. His pictures tell stories of the underdogs, the unrecognized, and the unheard.
His work is often an exploration of the streets, the ones that showed him that change plays a part in wanting to remain as he is even as he lives and works away from his land of birth.
Issa Barte is a Filipina storyteller and the co-founder of For the Future Philippines, a youth-led NGO working with Indigenous communities who are actively protecting and restoring their ancestral lands. Her current work focuses on Filipino remembering and revitalization, and how these can weave into discussions on climate change and solutions to its challenges.
