San Miguel Pale Pilsen is more than just a drink for Filipinos. Since it was first brewed in 1890, the amber-colored liquid has become a cultural icon of the Philippines and known worldwide. At home, it is a staple in any celebration. For 135 years, this true global Filipino beer has captivated drinkers the world over by forging friendships, serving delightful experiences and unforgettable moments.
The story of this beer lives in every memory shared over a bottle of San Miguel Pale Pilsen. From small get-togethers to large festivals, the brand has brought together people from all walks of life connecting with drinkers, young and old alike. It has shaped not just celebrations but also culture and storytelling across generations.
San Miguel Brewery Inc. (SMB) flips through the pages of its history books to look back on its storied past and honor its rich heritage as the company and the brand celebrates its 135th year. To commemorate this milestone, San Miguel Pale Pilsen releases a limited-edition can that celebrates SMB’s tradition of brewing excellence and how its brews have permeated into the very fabric of Filipino culture.
The limited-edition “Balik Tanaw” can conjures sceneries from days of old through the creative vision of renowned Filipino visual artist Francis Nacion. The limited-edition design depicts a celebratory scene. Here, 7 figures garbed in traditional Filipiniana enjoy a moment of fun as San Miguel Pale Pilsen bottles are hoisted.
The collectible piece captures how San Miguel has become part of the Filipino way of life, re-imagining traditional milieu with San Miguel Pale Pilsen present and enriching social settings & personal milestones.
Famous for his stylized forms and distinct half-rendered visage which show both dark and bright sides, Nacion is recognized as one of the most celebrated local contemporary artists today. Since 2009, Nacion has mounted multiple solo exhibits, both here and abroad, showcasing works that illustrate his love and pride for his country and its culture.
Nacion’s signature style – half moon faces with the other side left completely blank of features, and 4-fingered hands is on full display in the new limited-edition can. Nacion said that these are intentional by design, highlighting man’s beauty despite our imperfections.
This affinity with depicting local imagery inspired by traditional values and cultural significance made Nacion’s creation of San Miguel Pale Pilsen limited-edition “Balik Tanaw” can intuitive and intentional. The artist and his works resonate seamlessly with the brand, connecting with principles rooted in history and national pride.
