Executives report on brand’s performance–No. 1 chipset maker for two years straight
IN a virtual press conference earlier today MediaTek executives Finbarr Moynihan, Vice President of Marketing, Chinlin Low, Technical Director for the APAC region and Cedric Chang, Deputy Director of Corporate Sales, Southeast Asia engaged with IT media from the Philippines to share the company’s latest products and its directions for it latest processors for the Android platform and automotive technology solutions.
In this announcement, Moynihan discussed the mid-year refresh of its top-end smartphone processor, the Dimensity 9200 as well as the line-up of its other chips, including Dimensity 8200 for flagship phones, the Dimensity 7200 with TSMC 4nm technology on Arm v9 CPU cores and brought some selected features such as camera features from the ultra-premium segment into mid-range devices.
Low, Technical Director for the APAC, reported MediaTek chipsets in the market such as: vivo X90, vivo X90 Pro and OPPO Find X6 are equipped with Dimensity 9200; folding phones such as OPPO Find N2 Flip, Tecno Phantom V Fold are equipped with Dimensity 9000+ chip; as well as the MediaTek chipset found on high-end tablets such as the OnePlus Pad.
The MediaTek executives reported that the company grew boldly, increasing from about $8B in 2019, to more than doubling with an impressive number of $18.5B in 2022. This revenue mostly came from the mobile segment which accounted for approximately 54 percent of its earnings. Smart Edge Platforms — including all other multimedia and connectivity platforms that MediaTek provides such as TV connectivity, smart speakers, smart displays, smart home, tablets, Chromebooks, etc. contributed about 39 percent while MediaTek’s Power IC, accounted for about 7 percent.
The that at the end of the pandemic, with the semiconductor industry returning to more or less normal patterns of consumption and production, some inventory issues have built up due to semiconductor shortages. At the same time lesser consumer spending during the pandemic are seen to face some challenges in 2023. MediaTek’s revenue in the first quarter of 2023 only reached $3.3B, down 11 percent compared to Q4 last year.
In the 4G segment, MediaTek lost some market share in 2022, but now we are working hard to regain it. The company executives said that “all hands are on deck” to ensure that the company continue it efforts to maintain this its No. 1 position going forward.
Executives of the Taiwan-based company also openly discussed the company’s directions which are far reaching, including major milestones in autonomous driving platforms.
Moynihan explained that the Computex announcement of the collaboration between MediaTek and NVIDIA aims to meet the growing needs and demands of the automotive industry, presenting a significant market opportunity for both companies. As of press time there has been no agreements or discussions with specific car makers but the interest is there.
“NVIDIA’s expertise and MediaTek technology aims to enhance its comprehensive Dimensity Auto platform. This platform already benefits from MediaTek’s proficiency in mobile computing, high-speed connectivity, entertainment, and the extensive Android ecosystem,” Moynihan said answering a question from Malaya Business Insight. He also explained that the technology collaboration aligns the push for greener vehicles and smarter in-vehicle experience for consumers.
Auto solutions partnership
DURING the Computex 2023 in Taiwan, leading chip maker MediaTek made a significant announcement regarding its partnership with NVIDIA. The collaboration aims to provide a comprehensive range of in-vehicle AI cabin solutions for the next generation of software-defined vehicles. By combining the strengths of both companies’ automotive portfolios, they aim to deliver compelling solutions for cutting-edge connected cars.
At Computex 2023 Rick Tsai, Vice Chairman and CEO of MediaTek, expressed the company’s excitement about partnering with NVIDIA, a renowned pioneer and industry leader in AI and computing. Their joint vision is to establish a global one-stop shop for the automotive industry, focusing on designing intelligent and always-connected vehicles. This collaboration allows them to offer a unique platform for future software-defined vehicles that require compute-intensive capabilities.
Jensen Huang, founder and CEO of NVIDIA, highlighted the impact of AI and accelerated computing on the entire automotive industry. He emphasized that the combination of MediaTek’s industry-leading System-on-Chip (SoC) and NVIDIA’s GPU and AI software technologies will enable new user experiences, enhanced safety features, and a range of connected services across various vehicle segments.
Under this partnership, MediaTek will develop automotive SoCs that integrate a new NVIDIA GPU chiplet along with NVIDIA’s AI and graphics intellectual property (IP). These chiplets will be connected using an ultra-fast and coherent chiplet interconnect technology.
MediaTek’s smart cabin solutions will utilize NVIDIA’s DRIVE OS, DRIVE IX, CUDA, and TensorRT software technologies. This integration will enable the delivery of AI-driven cabin and cockpit functions with cutting-edge graphic. It also takes advantage of both combined expertise in AI, cloud computing, graphics technology, and software, and combining it with NVIDIA’s Advanced Driver Assistance Systems (ADAS) solutions for enhanced safety and security features.
