PLDT Inc. and its wireless unit Smart Communications Inc. reaffirmed their commitment to continue improving customer experience.
The PLDT Group said it has been working to improve customer service through various initiatives, including streamlining customer care channels and launching experience hubs nationwide, deploying digital solutions to accelerate payment services, expanding fiber and wireless networks, creating innovative products and value-packed services, protecting customers from fraud and cyber threats, providing swift service restoration and relief during disasters, and leveraging on technology to serve customers.
“The success or failure of our company hinges on our customers, and we must always prioritize their satisfaction,” Manuel Pangilinan, PLDT and Smart chairman and chief executive officer, said in a message during the telcos’ celebration of Customer Care Month.
“It is clear that innovation like AI, bots, and recommendation engines are transforming the way we serve our customers. But it is our responsibility to ensure that while we leverage technology, our personal touch remains strong and unmistakable,” Anastacio Martirez, Smart chief operating officer, said in a statement.
“Our commitment to providing exceptional service to our clients is what can set us apart. Customer Care is at the heart of our business, and it is your unwavering commitment that drives our success. Our customers are our top priority,” said Jojo Gendrano, Enterprise Business head.
These efforts align with the PLDT Group’s broader goal of providing connectivity to all and contributing to the United Nations Sustainable Development Goals (SDG), particularly SDG No. 9 – Industry, Innovation, and Infrastructure.
