Tecno Camon 19 launch seen to revitalize sales in PH market

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SMARTPHONE maker Tecno officially released last August 11 their new Camon 19 smartphone signaling what is viewed as a revitalization of its strong presence in the Philippine market. Tecno is one of two smartphone brands of the Chinese tech holdings company Transsion Holdings.

The Camon 19s started selling over popular online sites Lazada and Shopee a day after a launch banquet for its dealers. On August 26 the smartphones will be available in over 300 “concept experience” kiosks set up specifically for the market to see and feel the phones. Priced competitively vis-í -vis its specifications, the phones start from P10,290 for the basic Camon 19 model with 6GB RAM + 128GB ROM; P13,490 for the Camon 19 Pro (8GB RAM + 128GB ROM), P14,390 for the limited edition Pro Mondrian Art Design and finally, P15,490 for the Camon 19 5G also with 8GB RAM + 128GB ROM.

The Camon 19’s specifications are extremely competitive, from the processor to the screen and the camera as well as the many details that give it a premium feel, without the premium price.

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This pricing of the series also clearly defines its strategy of regaining a market foothold lost because of the slowdown of sales during the pandemic. The lockdown-induced smartphone sales dive slowly went up but dealers were cautionary in their approach to rebuilding sales. Tecno is trying to cushion the impact of the pandemic by offering dealers not only a new and well-priced product but a side-by-side marketing plan that includes a new endorser, Donnalyn Bartolome, who is well known and admired by the phone’s target market.

During the launch event, the youthful Donnalyn debuted her new song, which was produced in collaboration and in celebration of the social media star’s officially becoming the face of the Camon 19 Series.

“I am very happy to represent the Tecno brand in the Philippines, I believe in the great value it gives,” the brand ambassador told the crowd packed at the Okada Grand Ballroom.

When Tecno Chief Operating Officer RJ Decilio spoke of the marketing efforts of the brand–which will include direct-to-customer and market awareness activities all over the country, as well as the incentive packages for distributors and sellers, its dealers were pleased.

“The Tecno brand sells well in my area. I think it is because of the loaded features and great pricing of their phones so far” Lenin Gan, owner of the biggest chain of tech dealerships in Zamboanga City remarked. Gan also appreciates the fact that the company is moving into a revitalization of its place in the market with strong marketing efforts and dealer incentives.

“These incentives are very generous,” Gan said recalling how the Tecno Spark 5 became a top seller in his market as it catered to a price-sensitive customer. This phone had a Helio P22 octa-core processor, a 6.6-inch HD+ display, 16-megapixel main camera, 8-megapixel ultra-wide, and 5,000mAh battery, and a 10W charger but was priced almost like a feature phone. This gave the Tecno brand a good reputation for value and pricing.

Tecno also highlighted its Tí¼V Rheinland certified screens, and an ultra-luminescent backshell that “mimics a star filled sky.” The Pro Mondrian Art Design is very unique as it has a luminescent backshell inspired by the highly evocative art style of noted Dutch visual artist Piet Mondrian but which is only revealed when light hits it.

“I am happy to say that Tecno Mobile is becoming stronger in the Philippines and this is because of the support of all our friends, of all our dealers and sales people. We will further strengthen our presence here, (and) are committed to give the best technology and stylish products,” Robin Lu, Chief Executive Officer of TECNO Mobile Limited told the audience adding that the brand’s aspiration is to “inspire them to uncover a world of possibilities, something that the stylish, innovative, and passionate in the country could be excited about and appreciate.” –with Raymond B. Tribdino

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