TikTok, the leading short-form video platform, recently launched its online marketplace, TikTok Shop, in the Philippines. Through this brand new e-commerce platform, TikTok Shop aims to open up more business opportunities not only for brands, but also for small- to medium-sized enterprises (SMEs). All these, whilst providing a fresh new shopping experience for users and opportunities for local content creators alike.
TikTok Shop products can be purchased through product anchors embedded in short videos, live streams, and the TikTok Product Showcase tab of a merchant’s page, making it easy for users to be entertained and yet shop at the same time.
At TikTok Shop in the Philippines, affordable and unique items are on offer locally, even those hard-to-find must-haves. Users can purchase items from various categories of products including fashion, home & living, beauty and personal care. They can enjoy shopping from favorite brands such as realme, Unilove, Perysmith and Kily.phonline
Celebrities and top content creators joined the very first sale last June, including top actress Glaiza De Castro, TV host Macoy Dubs, and top creator Alfea, who did key live sessions and short video posts via TikTok Shop.
The week-long mid-year sales campaign saw TikTok Shop Philippines gain a 33 percent growth in its daily gross merchandise value (GMV). The e-commerce platform’s number of daily orders likewise jumped by 29 percent, while the volume of livestream climbed 36 percent compared to the previous week.
Top products bought and sold during the mid-year sale were air fryers, high-waist skinny jeans for women, water bottles and colortint make up. Top brands were Gaabor, KILY.PH and Uni-Love. The top creators includes HaroldBalilo, Kntxyrl, Nina Cabrera, actress Glaiza De Castro.
Kimberly Duyag, CEO of the well-known local cloth and garment brand KILY.PH, shared her experience, “We created more than PhP 5 million sales during the first mid-year sales campaign, and we just began to do livestream on a daily basis one month ago. Many sellers have been surprised by the platform’s support, especially the free shipping vouchers and discount promotion. Plus it also enables merchants, brands and creators showcase and sell their products directly on TikTok via feed, content or livestream.”
The creator Harold Balilo achieved more than 500 percent GMV growth in one single live session compared with his best live before the campaign. “I started on TikTok Shop in late April. It’s my very first time doing live selling. I’m so thankful and happy as a student and as a small creator looking for a part-time job as a live streaming creator. I can say that TikTok Shop has changed my life and offered huge help for me and my family,” Balilo said.
TikTok Shop in the Philippines aims to provide local businesses a new avenue for reaching out to customers. It also aims to make purchasing possible and more accessible for Filipinos without leaving their favorite mobile entertainment platform. Merchants will be able to enjoy zero commission fees on the platform for selected products whilst payment service fees are capped at one percent to payment service partners.
