XTREME Appliances’ goal:
for more Filipinos to get the convenience of its products’ quality and durability
QUALITY is usually related to price. The higher the price, the higher the quality.
This does not seem to apply to XTREME appliances.
“Among all other brands (in our portfolio), XTREME Appliances’ biggest strength is its quality at an affordable price. Our brand always makes sure that the quality of our products will never compromise while giving every Filipino budget-friendly price,” according Sun Group of Companies president and CEO Richard Lim, who has often repeated his vision of making his company, the “company for Filipinos” one where excellent products and services are made accessible to everyone.
Behind Lim and XTREME Appliances is the Sun Group of Companies. Even in the midst of the pandemic, SGC settled into multiple industries thriving in real estate, buy-and-sell of properties, consumer electronic goods, construction supplies, hotels and has opened and is running ten malls this 2021. As of 2021, it has approximately 5,000 employees across the country.
“SGC aims to be the company for Filipinos. We want to provide excellent and outstanding products and services accessible to everyone,” Lim emphasized.
Since 2016, from selling audio and video devices, XTREME Appliances has grown into one of the country’s leading appliance brands. It’s aim: affordable yet quality home and commercial appliances that perfectly meet the needs of the Filipino consumer. The appliances hold very well and in terms of features and specifications can do battle with the Japanese and Korean brands in terms of a wide line-up, product features, quality and the deal-maker or -breaker, the price. See this review on the XTREME 55’ Smart TV.
In its press release, it mentioned that “XTREME Appliances is now ready to embrace the competition and unfailingly offers innovative and budget-friendly products to all Filipinos.” But that is not the case. The company has already thrown the gauntlet, when it started to sell its own brand of audio and video equipment to a market that is both finicky in brand selection but sensitive to price.
What is really meant was that it can now squarely compete in categories like kitchen, utilities, and comfort appliances. The company has created subrands like XTREME Cool for air conditioners, refrigerators, freezers, washers and dryers; XTREME Home for kitchen and home essentials like gas ranges, water dispensers, microwave ovens, induction cookers, multicookers, electric kettles, blenders, and electric fans; and lastly the online exclusive X-Series.
Innovative and bold, Lim declared that the goal of XTREME is to have its appliances in every household.
“I want to be the number 1 local home appliance brand in the next five years,” Lim added.
Among most Filipinos, appliances are more of an investment. Two of the biggest factors that most Filipinos consider are affordability and quality, and that makes XTREME Appliances emerge as a well-loved brand of Filipinos.
“XTREME Appliances has always been a brand for Filipinos. We want to highlight our local brand to be on par with international brands out there,” Adrian Lim, XTREME Appliances President who assured that the brand will continue to work hard to provide affordable yet world-standard appliances.
As of May 2021, a total of 32 concept stores have been launched across the country, aiming for a total of 100 concept stores by the end of the year. XTREME Appliances aims to make the brand more accessible to every Filipino in Luzon, Visayas, and Mindanao.
Leading XTREME’s marketing team is its Vice President Stephen Cheng. Cheng has been around the industry, like a startup magician helping to push brands because of his deep insights into the market as well as the knowledge he gains of the products he sells. In taking on the role at XTREME, he also accepts the challenge of the current market competition. He wants to highlight the strengths of the brand which make it a stand out in the Filipino market.
“XTREME Appliances really works hard to provide innovative, world-class, affordable products to all Filipinos. We want to be the brand who understands the needs, wants, and the ever-changing demands of the market,” Cheng, who made a previously unknown phone brand stand out amidst the marketing clutter of the big brands declares confidently.
In the past year, XTREME Appliances has been launching products to adapt to the ever-changing demands of the Filipino market. During the global health pandemic, the brand launched innovative and useful products like multi-cookers, blenders, induction cookers, dishwashers, air fryer, air cooler, and electric kettles that are designed to assist customers in the new-normal world.
“Expect more products to be launched soon. Our goal is to be the number 1, one-stop shop appliances brand that’s why we will continue to offer products that can adapt to the new normal world,” Mark del Mundo, VP, Business Development emphasized.
For the next few years, XTREME Appliances will launch a new set of fresh products to its growing portfolio that will cater to every Filipino’s needs, wants, and preferences. The lineup includes a food steamer, deep fryer, oven toaster, coffee maker, stand mixer, food processor, griller, food mixer, mosquito killer, electric oven, and portable aircon.
To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram, TikTok accounts and join their official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce.
