BROOKLYN Nets superstar forward Kevin Durant has become the latest NBA player to buy into a sports team with the announcement on Monday that he purchased a 5% stake in Major League Soccer’s Philadelphia Union.
As part of the deal, Durant and his business partner, Rich Kleiman, will work with the Union through their company Thirty Five Ventures on marketing opportunities to grow the Union’s footprint worldwide.
Durant, a 10-time NBA All-Star, also has an option to purchase an additional 5% stake in the near future.
The 31-year-old joins Houston Rockets guard James Harden to make an investment in an MLS outfit. Last July, Harden bought a stake in the Houston Dynamo franchise.
Meanwhile, Los Angeles Lakers’ LeBron James has owned a 2% stake in English Premier League side Liverpool since 2011.
“The partnership between Kevin and the Philadelphia Union is based on a set of shared values and philosophies,” Jay Sugarman, principal owner of the Union, said in a statement here.
“We want to be known as an innovator in our league and a team that is never satisfied with the status quo. Kevin brings us unique perspectives as a person, as a champion, and as a sports icon.”
Durant will also help the club expand its community outreach through the Kevin Durant Charity Foundation (KDCF).
“My team and I connected instantly with the Union coaching staff and leadership, as well as the team’s story,” said Durant.