Tiremaker, youth organization continue road safety advocacy


    MICHELIN Philippines reiterated its commitment to road safety alongside its counterparts from Cambodia, Indonesia, Korea, Malaysia, Thailand and Vietnam at the Global Ministerial Conference on Road Safety held in Stockholm recently.

    The Youths For Road Safety (YOURS) attended the conference led by World Health Organization (WHO) which focused on the 2011-2020 Global Plan for the Decade of Action for Road Safety.

    Michelin invited three young employees from India, Thailand and Brazil to attend the Second World Youth Assembly as representatives of the private sector and participate in road safety-related decision-making. Their role was to share their experiences and raise awareness among Michelin teams in their respective regions about the best safer mobility solutions.

    Findings showed that the 15-29 age group is the demographic most impacted by road accidents. Thus in 2010, Michelin collaborated with the WHO to create YOURS, an NGO focusing on young people that encourages them to address road safety issues in their countries.

    YOURS has set an ambitious road safety target to halve road deaths and injuries globally in five years, with young people leading the charge. As founding member, Michelin and YOURS have a long-term partnership and are working together to improve road safety for young people worldwide.

    Florent Menegaux, Michelin CEO, said safety is at the heart of “everything we do.”

    “It is a top priority every day across all our sites. For our customers, Michelin is synonymous with safety, reliability, performance and durability. And for 130 years, we have worked tirelessly to uphold this reputation. We believe it is our responsibility to make mobility safer across the world,” Menegaux added.

    In the Philippines, Michelin does its part for road safety by raising awareness on the importance of correct tire pressure, proper maintenance and fuel efficiency through its “Michelin Safe On The Road (MSOR)” campaign.

    It partnered with S&R membership shopping club to render service to motorists by giving free tire check-ups and information on how to maximize tire usage. Reducing the risk of road accidents to ensure a safer and more liveable community for all is emphasized to motorists in MSOR.