THIS WEEK IN MOTORING: HARI Activates Hyundai F.I.R.S.T.; Honda P5K treats; Toyota partners with KDDI

    Program designed for customers affected by typhoon

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai Passenger Cars, announced the activation of its Hyundai Fast & Immediate, Rescue Service Teams (F.I.R.S.T) calamity assistance program at participating dealerships in Metro Manila and Provincial Luzon.

    Participating dealerships will offer a 20 percent discount on Labor and Parts (electrical and mechanical components affected by the typhoon) for the whole month of November 2020. If necessary, towing services will also be dispatched and provided for by the dealership.

    The Hyundai’s F.I.R.S.T. program, launched in 2013, is open to all Hyundai vehicle owners (within warranty coverage and out of warranty) affected by the recent typhoons.

    “We have always gone the extra mile to ensure our customers get the best possible assistance and convenience, especially during times of calamity. This is our way of helping customers get back on their feet quickly since mobility is essential in our everyday lives. We can confidently assure our customers that we are more than ready to help them,” HARI President and CEO Ma. Fe Perez-Agudo said.

    During the pandemic, HARI rolled out pioneering programs to strongly support its patrons in getting the best care for their vehicles. These include the 6-step contactless Hyundai A.R.M.O.R. After-Sales service, the ProMiSe to Right Care campaign which offered discounts and vehicle disinfection, and the Dealer to Your Door (D2D) PMS home service.

    “The challenges brought about by the pandemic and these calamities only strengthen our resolve to reinvent and upgrade our After-Sales services to give the best and relevant care to our patrons. At Hyundai, you are always FIRST,” Ms. Agudo added.

    Hyundai F.I.R.S.T. promo runs from November 4-30, 2020. Per DTI Fair Trade Permit No. FTEB-108096. Series of 2020. For more details, you may contact us through Hyundai PH FB Messenger ( or at

    Honda gives customers a P5000 treat
    through BR-V and All-New City referral program

    Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines offers a great treat to Honda owners through its referral program for the BR-V and All-New City.

    Until December 31, 2020, all current Honda owners who are interested to refer a BR-V and All-New City buyer may download the referral here and submit the necessary requirements to the referee’s preferred dealership. Upon every successful referral, Honda customers will receive P5,000 worth of E-Gift Certificates. For more information, visit (Terms and conditions apply).

    As part of its 30th anniversary celebration last October, Honda rolled out a referral program in order to express its unending gratefulness and recognition to its loyal Honda customers throughout the years.

    Launched last October 22, 2020, the All-New City is available with special all-in low downpayment offers. Moreover, as an additional exciting deal for customers, Honda is offering the All-New City at the following Special Introductory Suggested Retail Prices from October 22, 2020 until December 31, 2020.

    VariantSpecial Introductory Suggested Retail PriceSpecial All-in Low Downpayment for as low as
    All-New City 1.5 RS CVTP1,048,000P34,000
    All-New City 1.5 V CVTP968,000P32,000
    All-New City 1.5 S CVTP878,000P27,000
    All-New City 1.5 S MTP838,000P27,000

     For Honda BR-V, listed below are the complete available variants, suggested retail prices, special / regular all-in downpayment offers, and cash discounts:

    VariantSuggested Retail Price*Special / Regular All-inLow Downpayment for as low asCash Discount
    BR-V 1.5 V CVTP1,158,000*P30,000P10,000
    BR-V 1.5 S CVTP1,038,000P21,000P60,000

    “We would like to express our gratitude to our dear customers for their continuous patronage to the Honda brand throughout the years through the BR-V and All-New City’s referral program. We hope to be of service to them for many more years to come.” said Masahiko Nakamura, Honda Cars Philippines, Inc. (HCPI) president.

    To know more about the BR-V and All-New City Referral Program, visit the nearest Honda Cars dealership, or access Honda Cars Philippines, Inc.’s VIRTUAL SHOWROOM through HCPI’s official website at

    Toyota, KDDI create alliance for mobility projects

    Toyota Motor Corporation and KDDI Corporation have agreed on a new business and capital alliance today with the purpose of further strengthening the relationship between the two companies. Details of the agreement are as follows;

    Background. Since KDDI’s founding in October 2000 through the merger of Daini Denden Inc. (DDI), KDD Corporation, and IDO Corporation, Toyota has been KDDI’s second largest shareholder (with 12.95% of shares held as of September 2020). Since 2002, Toyota and KDDI have cooperated on G-BOOK and other services for the telematics business of Toyota. In addition, prompted by the increase in internet-connected vehicles―connected cars―the two companies have been working together since 2016 to build a global communications platform, independent of existing roaming services, to ensure stable high-quality telecommunications around the globe between vehicle communications devices and cloud services. In this and other ways, the companies have been accelerating initiatives to provide safety and comfort through the integration of vehicles and telecommunications.

    Details of the business alliance. The companies are also accelerating new initiatives that go beyond the borders of their core business of mobility and telecommunications in anticipation of the coming future society in which towns, homes, people and cars are all connected.

    The companies will continue working to develop services that enrich people’s lives to solve social issues mainly through the use of big data and to promote R&D in the areas of telecommunications and connected car technologies.

    Specifically, the companies will continue promoting the following initiatives:

    The two companies’ initiatives going forward. Based on the following agreements these initiatives are:

    • Jointly conducting R&D focused on telecommunication platforms that enable optimal communications between towns, homes, people and cars as communication technologies evolve, including 4G, 5G, and 6G
    • Jointly developing an operations and management system for next-generation connected cars to enable sophisticated operations by integrated management of devices, networks, platforms, and services
    • Jointly developing services and service platforms that aim to enrich people’s lives and ensure their safety and security not only inside or outside of vehicles but also in every scenes
    • Jointly working to address social issues arising between urban and rural areas and regional communities using big data about towns, homes, people, cars, and more

    Details of the capital alliance. Against the backdrop of the aforementioned business alliance, both companies reached the conclusion that it will be necessary to further strengthen their capital ties to promote their strategic alliance over the medium and long terms. The companies agreed to the disposal of 18,301,600 shares of KDDI treasury stock*1 (totaling around 52.2 billion yen) through a third-party allocation with Toyota as the recipient. Therefore, Toyota is expected to hold 13.74% of KDDI’s shares. The share acquisition date (payment deadline) is scheduled for January 29, 2021.

    Nissan USA appoints Brockman, VP Communications

    Nissan has promoted company veteran Brian Brockman to the role of vice president, Communications, U.S. and Canada. Brockman will lead communications efforts in these critical markets as the company accelerates its Nissan NEXT global transformation.

    In this role, Brockman will lead efforts to tell the company’s transformation story, promote corporate and product initiatives and provide communications counsel to the organization.

    He will be based in Franklin, Tennessee and report to Jérémie Papin, vice chairman, North America.

    “Brian has more than 20 years of corporate, product and employee communications, as well as extensive media relations expertise,” said Papin. “He is the right person to lead Nissan’s communications efforts as we transform our business, our product and our company culture with Nissan NEXT.”

    Brockman began his Nissan career as a corporate communications manager for the Midwest region, and served in a wide range of leadership roles within the communications function. Most recently, he oversaw product efforts as director, Communications – Nissan Division U.S. He also previously served as director for Nissan Group U.S. communications and director of communications for Nissan’s U.S. employees.

    Brockman holds a bachelor’s degree in communications from Xavier University.

    Brockman replaces Travis Parman, who recently left Nissan to pursue an opportunity outside the automotive industry.

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