Taal Vista Hotel’s ‘Here, For Always’ named Outstanding Marketing Campaign

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    (From left) Melvyn Cruz, 1st HSMA President, Rose Libongco, HSMA Chair Emeritus, Ramon Makilan, Taal Vista Hotel Operations Manager, Richard Gamlin, Taal Vista Hotel General Manager, Michael Anthony Sagaran, Taal Vista Hotel Marketing and Communications Head, Christine Ibaretta, HSMA President and Bing Francisco of TIEZA
    (From left) Melvyn Cruz, 1st HSMA President, Rose Libongco, HSMA Chair Emeritus, Ramon Makilan, Taal Vista Hotel Operations Manager, Richard Gamlin, Taal Vista Hotel General Manager, Michael Anthony Sagaran, Taal Vista Hotel Marketing and Communications Head, Christine Ibaretta, HSMA President and Bing Francisco of TIEZA

    Tagaytay City’s finest hotel Taal Vista Hotel’s 80th Anniversary marketing campaign “Here, For Always” was awarded the most Outstanding Marketing Campaign for 2019 by the country’ prestigious Hotel Sales and Marketing Association (HSMA), Virtus Award 2019.

    Chosen due to its comprehensiveness, creativity and effectiveness in elevating Taal Vista Hotel’s brand image into new heights, 80th Anniversary – Here, For Always multi-dimensional marketing campaign was created and implemented by the innovative marketing and communications team namely are – Sheena Marie Pelaez, marketing and communications coordinator, Priscilla Mae Ambion, creative artist, and marketing communications head Michael Anthony Sagaran.

    Considered as the Oscars of Philippine tourism industry, HSMA Virtus Award 2019 was celebrated recently at Conrad Manila’s Forbes Ballroom and was well attended by movers and shakers of travel and tourism industry, personalities, government units and media partners.

    The awarding ceremony started with a parade of finalists from four categories such as – Outstanding Sales and Marketing Associate, Outstanding Sales and Marketing Manager, Outstanding Sales and Marketing Leader, and Outstanding Marketing Campaign, followed by the opening remarks by HSMA president Christine Ibaretta, inspirational speech by HSMA chair emeritus Rose Libongco, and congratulatory speech by guest of honor DOT Secretary Berna Romulo Puyat.