SM Development Corp. (SMDC) hopes to expand its market reach further and accommodate buyers’ demands in the new normal.
SMDC has tapped property platform Lamudi to list its projects online.
“During the pandemic, we’ve discovered the power of online selling. Our sales come both from our physical broker network and also through the internet,” said SMDC president Jose Mari Banzon in the latest episode of Lamudi’s On the House: Small Talk with Big Bosses.
SMDC noted a significant portion of the market has gone digital. It is turning to online listings, as community quarantine measures are still in place, limiting physical property showings.
Aside from responding to the new-normal of property search, the company aims to connect to overseas Filipino workers (OFW) better. Through SMDC’s partnership with Lamudi, property seekers abroad can easily find SMDC projects on the platform. They can have all the information they need for investment decisions, from prices to amenities to locations, and even neighborhood ratings.
The company’s inclusion on Lamudi complements the online selling efforts of SMDC’s wide broker network abroad.
Banzon said SMDC has allotted funding to agents overseas in order to create interactive websites and a 360-degree view of showrooms.
“What we want is for the website to sell the Philippines, sell real estate in the Philippines, and give the potential buyer the capability to do the transaction through the internet,” he said.
With these online technologies, OFWs can experience the feel of the home they’re eyeing to buy even though they’re miles away.
SMDC sees strong real estate appetite for properties located within the central business districts (CBDs).
Locating in major CBDs and close to transport hubs is a hallmark of SMDC developments.
Gem Residences, launched amid community quarantine measures, is located in Pasig, along the C-5 Corridor. It’s nine minutes away from the Ortigas Center, and 20 minutes from Ayala Center, Bonifacio Global City, and Eastwood City.
Mint Residences is situated in Chino Roces avenue, Makati, surrounded by modern conveniences today’s homebuyers look for.
Meanwhile, those who are planning to move to SMDC’s Gold Residences will experience less hassle when traveling abroad since the condominium is right across the Ninoy Aquino International Airport (NAIA) Terminal 1. As for South 2 Residences, located conveniently in the SM Southmall Integrated Lifestyle Center in Las Piñas City, future residents can rest assured that they have their essentials covered, with various amenities and establishments found within walking distance from their home.
These communities launched in 2020, along with Smile Residences in Bacolod, are the prime models of the company’s emphasis on sustainability efforts.