S. Luzon developer shifts marketing efforts online


    Ovialand Inc., a real estate company with projects in Laguna, Batangas, and Quezon Province, has shifted its sales and marketing activities following the pandemic.

    “Due to these immediate adjustments, we did not feel the pinch of dwindling sales because we adapted to online selling. In fact, our sellers continued to thrive with their incentives and commissions,” said Pammy Olivares-Vital, president of Ovialand.

    Since June, they are already back to pre-pandemic sales performances, even showing a 15 percent increase.

    “Despite the uncertainty, our clients didn’t hesitate to purchase homes from us as they’ve seen our finished developments and ongoing developments that we would deliver as promised,” Vital said.

    The digital adjustment was also Ovialand’s way to ensure the safety of its employees.

    Ovialand processes and communications were digitized to maintain 60 percent of its team on a work-from-home arrangement. The rest are considered frontliners.