Luxury brand’s limited new colors for Dawn, Wraith, Cullinan Black Badge
PURISTS will scoff at the idea. But the younger, bolder and progressive Rolls-Royc owners will enjoy the innovation and departure from convention.
That is how Rolls-Royce thinks about its customers and new colors collectively called “Neon Nights,” which in effect lays to rest any pre-conceived notion that Rolls-Royce’s Black Badge variants all have to be black.
Created initially for clients in the United States, three further iterations of each colour are available for commission worldwide, making a limited run of just four of each colour. Comprising here of Wraith, Dawn and Cullinan Black Badge, each in a different hue, inspiration comes from the natural world.
“Neon Nights is a vibrant trilogy of Rolls-Royce Black Badges, whose inspiration comes from nature. The newly developed Bespoke paint is applied to the Black Badge variants of Wraith, Dawn and Cullinan – the darker and edgier ‘enfants terribles’ of the Rolls-Royce family,” Sami Coultas, Bespoke Designer Colour & Trim, Rolls-Royce Motor Cars expressed.
By ‘enfants terribles’ Coultas meant the Rolls-Royce models that have already showed grit in its development, taking design and development outside of the normal parameters car enthusiasts see the R&R badge, the Cullinan for example, its first 4×4 SUV. The kind of thinking for the Wraith with its highly supple ride, ultraluxurious interior, highly customizable features, and massive powerplant also carries the same unconventionally, and thus is a candidate for the color shift.
“Taking cues from the natural world, including an Australian green tree frog, a Hawaiian tree flower and an exotic butterfly, these limited hues show Black Badge bolder in color, appealing to patrons around the world who really do dare to be different,” Coultas added.
This is not a first for the marque though. It follows the highly successful ‘Pastel’ Collection in 2019. This time an innovative neon-effect paint finish applied to Technical Fibre fascia to create the fascinating color mix.
Wraith Black Badge is finished in Lime Rock Green, a near-luminous hue naturally bestowed on the Australian green tree frog, which Rolls-Royce Bespoke Paint Specialist Sami Coultas first encountered on a trip to Tamworth, north of Sydney. The interior is swathed in Scivaro Grey leather, with Lime Rock Green accents in the form of stitching and piping.
The striking Eagle Rock Red created for this Dawn Black Badge mimics the flowers of ‘Ōhi‘a lehua, an evergreen tree native to Hawaii. The interior is finished in Selby Grey leather with Koi Red stitching and piping details.
For Cullinan, the Bespoke Collective looked to an exotic butterfly, Rhetus periander for inspiration. Known as the Periander metalmark, this species is found across Central and South America; the vibrancy of its wings is faithfully captured in Cullinan’s Mirabeau Blue finish. The Arctic White leather interior detailed in Lime Rock Green provides a dramatic contrast.
In all three cars, the Technical Fibre fascia is embellished with a spectacular graphic. The paint effect provides an intense neon glow and depicts the distortion of artificial light with speed.
The Neon Nights cars follow a suite of Black Badges that grabbed headlines at the 2019 Pebble Beach event, which saw Ghost, Wraith and Dawn finished in Bespoke pastel colours. Such was the demand for these cars, the colour palette was embraced and developed, inspiring a new and dynamic colour palette for Black Badge.
Just three further examples of each color will be made available for commission worldwide.