In creating a better normal for every Filipino, Robinsons Bank has accelerated its digital initiatives while continuing to put customers at the heart of their business development.
As a testament to this, Robinsons Bank was awarded the Omni-Experience Innovator Award for its RBank Sign Up in the recently concluded IDC Digital Transformation Awards 2020 Philippines held by leading IT market research and advisory firm International Data Corporation (IDC). Similarly, it was also recognized by the International Business Magazine as the Most Innovative Retail Banking Product — Philippines 2020.
The RBank Sign Up app is one of the newest products launched during the pandemic as a response to the needs of many Filipinos. The Sign Up capability lets customers open a bank account through an all-digital and online process. With just one (1) ID card, e-KYC, and internet connection, customers are sure to have their account details within minutes of completing the application.
“Robinsons Bank takes customer-centricity seriously. Traditional banks develop processes just to re-engineer themselves internally but nowadays we are re-engineering primarily to improve our customer’s experience and to enable them more in a digitized environment,” Mr. Ramon Abasolo, RBank’s Chief Digital Officer explains that one of the main drivers for this initiative is to service the needs of their clients.
Through the app, customers can now open a Simple Savings Deposit Account, Regular Savings Account, Passbook Savings Account, and a Payroll Account with unique paths depending on the selected bank product.
“RBank Sign Up’s fully digitized and agile banking process helped clients utilize online banking at their own convenience. The variety of products offered in just one single app made it more beneficial not only for personal banking, but also for corporate clients and soon to sole proprietors and micro-enterprises. As the pandemic changed the way how we do banking, it only showed that they are more than ready for the future of banking.”
Lilibeth Agudo, Market Analyst and DX Awards Lead for IDC Philippines, states.