Residential developers bullish this year: Greenfield notes shift to suburbs

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    Grand green living can immediately be felt upon arrival at Trava. Photo shows the luxe community’s unique guardhouse.

    Greenfield Development Corp. (GDC) has noted a spike in property purchases despite a slowdown in economic activities, when they shifted to a digital platform for their sales and marketing efforts.

    According to Greenfield executive vice president and general manager Duane A.X. Santos, demand is still high for the company’s residential projects particularly in the suburban areas. The strong demand for housing, most especially in suburban areas, keeps the high-rise residences sector afloat.

    With more companies adopting the work-from-home (WFH) scheme, GDC also noticed a heightened interest for their suburban properties.

    “Now that working from home is the new normal, proximity to work and traffic may no longer be primary concerns. Sales for the suburban residential communities have returned to pre-quarantine levels and the buyers are predominantly the end users mostly for Pramana and Solen. The recently launched Trava, being a luxury development has started picking up in interest as well.”

    “Sales for condominiums, particularly the ready-for-occupancy units, remained brisk when the enhanced community quarantine (ECQ) was lifted, and buying and selling activities were allowed again for the industry,” he said.

    GDC believes the pandemic has indirectly highlighted the benefits of suburban living. The shift to remote working arrangements had people spending most of their time at home rather than battling city traffic. The government-imposed quarantine also magnified the claustrophobic effect of a congested city, making master-planned townships, where concrete elements were designed to work around nature, the new aspirational home.

    Zadia is the company’s first premiere mid-rise residences under Equus Property Venture, Inc. Around 75 percent of the development is dedicated to open spaces, amenities, and tree- lined roads that provide a refreshing atmosphere that allows for a quick escape from reality.

    Another eco-friendly development is Trava, which offers generous amounts of parks and rolling verdant. It is the flagship project of Greenfield Deluxe.

    Both residential projects are anchored on the concept of sustainability which allows its future residents to enjoy modern conveniences without sacrificing their quality of life. Being located in a city within a park, its design emphasizes the health and well-being of its residents.

    “The need for self-sustaining communities is becoming more relevant as people realize that their basic needs must be a stone’s throw away from their homes. Eco-friendly developments like Trava and Zadia are no longer simply ‘side notes’ to smart homebuyers, but an investment in living safely in a “new-normal” world,” Santos said.