Priced and prepped for youthful market

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    CAPTURING the attention of the young market of smartphone users is the aim of Vivo’s latest product, the S1 Pro. The latest addition to its S series claims to offer young individuals a cool and trendy way to explore their styles.

    The formula of powerful processor, fairly large screen and long battery life all come together in this new phone. It is also not surprising that Vivo price positioned the phone in the sub P20K range. Retailing for P15,999 it was made available online from November 21 to 29, and thereafter has been available in Vivo brick-and-mortar outlets nationwide.

    “In packaging the S1 Pro we balanced top end features with price. We looked at the young market, not just the millennials, but those even from Gen Z and saw their needs for a full-featured phone that can cope with both school work, gaming and smartphone photography and videography—which is already a way of life for the youth of today—communicating their daily activities to their friends and family. For this they need a robust smartphone that is also relatively inexpensive,” Colwin Tanhenco of Vivo’s Brand Management Group said.

    “We are excited to launch the Vivo S1 Pro smartphone in the country because this reflects how the brand is striving to make innovations as a tool for the younger generation to showcase their personalities and power their lifestyles, especially in the realm of social media,” said Charisma Buan, Vivo Philippines PR Lead.

    The event which gathered together Vivo Philippines executives, product distributors and exclusive media partners, showcased the wonderful features of the S1 Pro, among them a diamond-shaped rear quad camera set-up consisting of a 48MP main, 8MP secondary, 2MP wide-angle, and 2MP macro camera that are further accentuated by the handset’s Knight Black and Fancy Sky colorways.

    The Vivo S1 Pro also boasts of a 6.38-inch Full HD+ Super AMOLED display with a waterdrop-style notch for a 32MP selfie camera and an in-display fingerprint sensor. Inside, it’s

    Qualcomm Snapdragon 665 processor and 8GB RAM/128 ROM are powered by a dual-engine fast-charging 4500mAh battery.