Picky buyers go for the Ford Territory

    Mark Almero and his Territory.

    PICKY is not bad. It is in fact that place between quiet discernment and self-argument.

    Picky is important when purchasing a new personal or family vehicle. That in itself is a daunting task. With several factors to consider such as financing and cost of ownership coupled with the uncertainties brought about by the pandemic, the struggle to decide on what vehicle to purchase is very real.

    Evidenced by sales numbers, SUVs top the list of choices for the Filipino car buyer. It is seen as a versatile, cost-efficient, and ideal vehicle with its space, size, and now, technology. With features and capabilities that address the needs of most customers, an SUV becomes an easy choice for one’s daily drive essential.

    Ford breaks new ground

    Now, if one were to measure SUVs by a new standard, the Ford Territory breaks new ground in the hotly contested compact SUV segment. By combining style, safety, technology, and practicality in one SUV package it sets the pace, and could be the perfect vehicle for young professionals and starting families looking for a new driving experience.

    Ford features three new owners and shares their experience with their new Ford Territory.

    Marking their own territory

    For 29-year-old senior internal auditor Mark Almero, getting the best value out of any purchase is his utmost priority. The Territory is his very first car purchase. And he became pick because he did not want his hard-earned money to go to waste. His choice involved a lengthy process before he finally came to a decision.

    “I read reviews, watched vlogs, compared specifications, and even joined car clubs online to really discover my car options. When I came across an article about the Ford Territory, it really piqued my interest because it has all the things I want in a car – luxurious interiors, safety and tech features, and the overall great design,” said Mark.

    The features that appealed to him the most, as a young professional, were the smart features equipped in the Ford Territory.

    “I really enjoy using the 360-degree camera, touchscreen infotainment system, the moonroof, and all those little things that make my driving experience more enjoyable and convenient. I didn’t know I needed them until I used them,” he shared.

    Family comes first

    Family man and father of two Eldin Reyes’ main deciding factor on his purchase of the Ford Territory was its space and convenience features. The 43-year-old system administrator picked on the side of his family’s comfort and convenience.

    “When my wife gave birth to our second son, we agreed that the new car should be more spacious and safer to drive. The Ford Territory is our second car and we basically use it if we want a more comfortable trip,” Eldin said. “We also particularly like the auto brake hold function which proves useful especially when we’re caught in traffic,” he added.

    Just got hitched

    For Kahlil Robles, a 32-year old brand and advertising executive who recently got married and is looking to start a family soon, his main consideration for choosing the Ford Territory was its jampacked features and its compact yet expansive cabin space.

    “I’ve been driving a sedan for almost a decade now. When I got married, I found the perfect opportunity (and more reasons) to finally invest in a bigger car that will best serve both my needs and my family’s. The Ford Territory was easily my best choice because it has everything that I needed in an SUV,” Kahlil said.

    “Its sleek interiors and body caught my eye at first, but looking closely at its features, especially the 360-degree camera and the panoramic moonroof, I knew right then and there that I had to get it.”

    Mark, Eldin, and Kahlil are Ford Territory owners who are in different stages of their lives and have decided to get Ford’s latest SUV for varying reasons, needs and purposes, proving that the Ford Territory is an SUV for the modern Filipino driver.

    Setting a new standard

    The Ford Territory sets the new standard for small and mini-SUVs with its sleek and stylish design, impressive performance, and driver-assist technologies, leveraging Ford’s global expertise in vehicle design, engineering, testing and manufacturing.

    Powering the Ford Territory is a 1.5L EcoBoost engine mated to a CVT transmission with Sport mode, balancing power and fuel efficiency. It also boasts of an urban-ready design with LED headlamps, LED daytime running lamps, LED tail lamps, auto on/off headlamps with follow me home feature, front and rear fog lamps, panoramic moonroof, rear spoiler, and roof rails.

    The Ford Territory is equipped with an in-vehicle infotainment display powered by a 10-inch touchscreen with adjustable quad view as well as Apple CarPlay® & Android Auto® compatibility. It also comes with Ford Co-Pilot360, a suite of driver-assist technologies available in the Titanium+ variant that include Active Park Assist with parallel-parking and the segment-first perpendicular parking, 360 Degree Around View Monitor, among other useful safety features. The Ford Territory is available in all Ford dealerships nationwide at a starting retail price of PHP1,179,000.

    To know more about the all-new Ford Territory, visit www.ford.com.ph/suvs/territory/  or any Ford dealership nearest you.


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