Phirst Park Homes ventures in C. Luzon


    PHirst Park Homes expands to Central Luzon with new Pandi, Bulacan project Following its success in Souther Luzon, the affordable housing unit of listed developer Century Properties Group Inc.  launched PHirst Park Homes Pandi, its maiden project in Central Luzon.

    PHirst Park Homes Inc. (PPHI) launched was 11 hectares (has.) of the planned 18-hectare development with an initial P1.6-billion inventory of the planned P2.9 billion in total sales revenues.

    The Pandi project brings PHirst Park Homes’ footprint to  75.2 hectares and 7,908 units, worth P13.3 billion.

    The project follows  PHirst’s first three communities in Tanza, Cavite; Lipa, Batangas; and San Pablo, Laguna which has sold 3,800 homes valued at P6.4 billion as of August 2019.

    “This gated residential project adopts modern architecture with numerous outdoor amenities at attainable price points, upholding our commitment to provide top-notch homes to first-time Filipino homebuyers as we continue expanding our footprint in northern Luzon,” said Ricky Celis, president of PPHI.

    This early, PPHI is eyeing another project in Bulacan.

    As the-first-of-its-kind residential community in Pandi, the project offers two-storey modern designed homes, Unna single-attached and Calista townhouse cluster, with floor areas of 40 square meters (sq.m.) to 54 sq.m., respectively.

    The price per house and lot starts at P1.3 million.

    PHirst Park Homes Pandi is located near the Pandi Municipal Hall and Immaculate Conception Parish. It is also accessible via the Santa Maria Pandi road from the Bocaue or Balagtas exits of the North Luzon Expressway.

    PHirst Park Homes Pandi will feature generous open spaces bike lanes, bicycle racks and a jogging path. The central amenity area has free WiFi access, a clubhouse for events, lap pool, kiddie pool, shower room, outdoor basketball court, and parking area. The gated community will have 24/7 security with installed CCTVs in public areas, a shuttle service going to and from key retail establishments and transport terminals, and activity nodes that include table and life-size versions of popular board games such as Chess, Checkers, Chinese Checkers, Snakes & Ladders, and Tic Tac Toe.

    PPHI is expanding aggressively. It will launch this month a new development in Calamba while its San Pablo project is up for expansion.

    The company is also in the process of acquiring additional property to extend its Lipa project.

    It is looking at other areas in Central Luzon such as Pampanga,  Bataan and Tarlac as well as  in the south to as far down Quezon.

    Projects in Visayas and Mindanao are also in the pipeline.

    PPHI is a partnership between Century Properties and Japan’s global business enterprise Mitsubishi Corp.

    As the fastest growing affordable homes developer outside of Metro Manila, PPHI aims to
    roll out 11 more out of 15 master-planned communities in the next four years to address
    the country’s reported housing backlog of 6.6 million.

    PHirst Park Homes successfully redefined the affordable housing segment in the Philippines by integrating 4 virtues in all its developments. Also known as 4C’s, each PPHI project can be described as complete, conceptive, connected and convenient.