PHirst Park Homes beefs up Calabarzon portfolio


    PHirst Park Homes Inc. (PPHI) is beefing up its portfolio in Calabarzon, ending the year with the launch of a subdivision in Calamba, Laguna and starting off 2020 with another one in Batangas.

    These projects will have an initial 1,912 units in the Calabarzon.

    “We are launching two more projects in line with our goal of rolling out 33,000 homes by 2023. With the consistently strong market demand PHirst Park Homes continues to be bullish in expanding its footprint in key growth centers in Luzon. We hope families can also take advantage of the opportunity this season to own a brand-new house and lot at a very good price,” said Ricky Celis, president of PPHI.

    The 9-hectare PHirst Park Homes Calamba in Laguna with 891 units was launched on November 23 while the initial 13 hectares in Nasugbu, Batangas with 1,021 units is in the process of securing permits and licenses this month.

    The two projects are expected to generate an estimated P3.5 billion in total sales value from 1,912 units and additional 22 hectares of land bank for the company.

    PHirst Park Homes currently has four existing projects. The first Central Luzon project in Pandi, Bulacan was launched on October 19, its fourth horizontal community after the 26-hectare PHirst Park Homes Tanza (Cavite), the 20-hectare PHirst Park Homes Lipa (Batangas), and the 18-hectare PHirst Park Homes San Pablo (Laguna).

    With the addition of the two projects, PPHI collectively launched 117 hectares of property with a total of 10,839 units valued at P19 billion.

    The company has already completed 517 units and sold 4,630 homes valued at P7.7 billion as of October 2019.

    PPHI’s affordable housing strategy integrates the four Cs in all its developments: complete, conceptive, connected and convenient. Homes are delivered complete and finished with a flooring, ceiling, bathroom fixtures, a gate and a fence. Each PHirst community has conceptive amenities; are connected through WiFi zones and shuttles; and most importantly, offers convenient payment terms.

    “PPHI goes beyond the basics as we bring various innovative design concepts and amenities that would allow residents to fully enjoy their hard-earned investment. By the end of this year the company will also launch a new system that would further simplify the buying experience to make it easier for buyers to own their very first home,” Celis said.

    As the first-of-its-kind gated residential community, PPHI projects offer an expandable two-storey house and lot (either single-attached or townhouse) that starts at P1.3 million. It has thematic activity nodes with Filipino traditional games, outdoor fitness zones, and life-size board games, as well as a central amenity area with a clubhouse, lap pool, basketball court, and parking slots.

    PHirst Park Homes is a joint venture company of Century Properties Group with Japan’s global business enterprise Mitsubishi Corporation. The company targets to roll out 11 more out of 15 master-planned communities in the next four years to address the country’s reported backlog of 6.6 million housing needs.