Digital gaming platform Kalaro to go live


    An exciting and one-of-a-kind digital platform made by Filipinos called ‘Kalaro’ is set to launch this year. The fully integrated and end-to-end social networking app will have tournament management and corporate brand sponsorship features that will cater to the country’s exponentially growing e-sports industry.

    “Our goal is to create a central hub for e-sports entertainment and at the same time support budding and expert Filipino e-sports e-athletes to excel through the active support from the e-sports community and sponsorship from corporate brands,” Jun D. Lasco, Kalaro software architect said. Lasco is also founder of Inc. / Pnex Intl Corporation.

    The platform is designed to serve as a virtual community for e-sports players, coaches, teams, influencers, team owners, leagues, and fans. Members will be able to meet other gamers, initiate conversations to discuss the latest gaming trends gaming, get updates about the upcoming events, watch their favorite “shoutcasters” in live streams, and interact with them in real-time.

    There are many surprise features especially designed for the Filipino community which will be revealed during the official launch. It will become a new channel to play with and get connected to the 10+ million Filipinos outside the country.

    To set up a new Kalaro account, interested gamers can sign-up using their Facebook, Twitch, Google, mobile number or email address. For those who want to be a Premium member, a small annual fee will be required in order to gain exclusive access to some of the platform’s unique features. It will also provide its members a complete facility to launch and manage tournaments inside the app, as well as tegration with various external social media accounts. The result is a fully integrated setup, promotion, publishing of game results and overall management of competitions.

    It also created a facility for corporate brands to set up online storefronts. The platform will have a dedicated panel that will allow companies to advertise, sponsor, and sell gaming rigs.

    The e-commerce model is specially crafted for e-sports fans since all branded gadgets are sold at maximum discounts. Additionally, only limited edition e-sports items can be sold into the marketplace. With this, brands will be closer to this captive market segment.


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