Nissan comes to the rescue of frazzled parents across Europe with a guilt-free solution for those who heavily rely on the magical effects of dream driving to gently lull their children to sleep.
New research finds parents across Europe are frustratingly sleep-deprived. The majority of parents with a child aged two and under, is surviving on less than five hours of sleep a night, with 60 percent admitting they resort to dream driving their children to sleep and 57 percent doing it at least once a week.
When looking at why parents put their faith in this method, Nissan discovered that 70percent of parents put their trust in the power of the vehicle’s movement, when in fact it is the soothing sound frequencies of an internal combustion engine (ICE) that is the biggest contributor to a child falling asleep in the car.
“An EV like the Nissan Leaf is a better choice for dream driving; although we are aware that the quiet soundscape might not be as effective as ICE cars. Combustion engines transmit a sound frequency, a combination of white, pink and brown noise varied in tone – creating an orchestral soundscape that is especially soothing and comforting to children,” Paul Speed-Andrews, Noise and Vibration Development Manager at Nissan explained.
But frequent dream driving in a combustion engine leads to an increase in carbon footprint; with parents emitting up to 70,000g of CO2 emissions every year.
To offer a solution, Nissan has collaborated with renowned Sound Designer and Sleep Coach, Tom Middleton, to create Nissan Leaf Dream Drive – the first zero-emission lullaby, the kryptonite album for angry babies, contains five, three-minute tracks that work in harmony with the advanced in-car technology available within the all-electric car.
“Nissan’s zero-emission lullaby combines early auditory development research with creative strategy and is inspired by the audible and inaudible sounds of the Nissan LEAF,” Tom Middleton, Sound Designer said.
Dream driving in a Nissan LEAF could also help make the experience more relaxing for parents. Zero exhaust emissions and the car’s e-Pedal functionality aid in a smoother ride, allowing seamless driving and braking with a single pedal.