NISSAN in the Philippines sold 42,694 units by the end of December 2019, a growth rate of 22.2 percent compared to the previous year.
This was revealed at the Nissan Media Thanksgiving party recently, where Atsushi Najima, president and managing director of Nissan in the Philippines also launched a mobile service center they call “Service on Wheels.”
Najima attributed the growth in sales to the “focus on fundamentals,” meaning strong attention to product quality, customer service and service availability.
The last factor is the reason why the company created and launched the Service on Wheels project—a self-contained, mobile service center—built on a Nissan Navara—designed to directly help the customer or through the dealers via training or doing on-road repairs. It can do on-site aftersales services and repairs, make house calls or service caravans.
“Service on Wheels is a way for Nissan to extend our expertise in vehicle care outside our service centers. This gives a new and exciting dimension to our reliable services by delivering satisfaction to our customers, wherever they are,” Najima said.
Strong after-sales support is one of the reasons cited for Nissan’s positive sales performance. It ranks within the top three automotive brands in the country, according to the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI). And in 2019, broke two of its own sales records, selling 4,616 units in March and again in September, with 4,768.
The 2019 J.D. Powers Customer Service Index also puts Nissan in second place and way above industry average in terms of performance.
“We are very strong in service and we’d like to keep it this way. The Service on Wheels will deliver good service to the customer directly. It will definitely impact on our sales and keeping our rank,” Najima said in an interview following the launch.
Service on Wheels enables participating Nissan dealerships to deploy dedicated service vehicles operated by two Nissan-certified technicians. Each pick-up contains all the necessary tools and equipment to provide light periodic maintenance, vehicle diagnosis, replacement of consumable items such as tires, brakes, and batteries; light repairs; and emergency roadside assistance. The Navara was the perfect workhorse for this project.
It was also the Navara that sold 19,034 and delivered 44.6 percent of NPI’s total sales. The Terra M-SUV and the Urvan light commercial van were also instrumental in the automaker’s achievement, each contributing 10,469 and 7,157 units sold, respectively.
Najima proudly mentioned that NPI also received the Nissan Global Award for Financial Year 2019 as a top sales performer for the brand worldwide.
“Nissan’s continued growth annually is the result of the company’s focus on the fundamentals. We aim to sustain our growth in the years to come with innovative products, reliable services, a strong dealer network, and a vibrant company culture of talented people. As always, our customers are our first priority and we’d like to thank our Filipino customers for their continued support,” Najima concluded.