ROAD safety is one of the strongest advocacies of Nissan Philippines Inc. (NPI).
The company is working towards a global goal entitled “Vision Zero,” which aims to reduce the number of accidents through the development of technologies which provide “support to help keep away from risk” and which make “vehicles that help protect people” in order to achieve the ultimate goal.
Though technology is important this safety advocacy is actually focused on the driver.
In 1995, Nissan set a goal to halve the number of fatalities involving Nissan cars in Japan and in the UK by 2015. It succeeded in doing this with a combination of technologies and driver training. Nissan believes that road safety is a perpetual challenge—and will not be truly solved until traffic accidents are completely eliminated.
Nissan ended 2019 with its annual road safety seminar and practical driving courses for corporate customers at the Filinvest Tent in Alabang as part of its global safety advocacy.
The Nissan Road Safety Seminar Series has been running since 2016.
“The driver is the key to road safety. He or she is the only connection between the car and the road. And even with many technologies available to drivers to make them drive safely, understanding what safety is and developing safety as a way of life is paramount to the success of any road safety campaign. Creating a safer driver is the goal of Nissan’s Road Safety Seminars. The aim is for everyone to become road safety warriors! It all starts with the driver. Safer drivers will naturally make safer roads,” Mike Potenciano, road safety advocate and host of Turbo Time explained.
Through lectures and practical driving exercises, participants learned about proper vehicle handling, road courtesy, situational awareness, knowledge of local traffic rules, road signs and basic vehicle knowledge.
“The lessons we learned driving in the short courses, is a practical application of what we learned in the lecture. There are so many new things I learned here, especially those that deal with motorcycles, blind spots and protecting pedestrians,” Armando Rivas, a Nissan Terra owner said.
Guest speaker at the lecture series was Metro Manila Development Authority spokesperson Assistant Secretary Celine Pialago. She delivered a short talk on government programs on traffic discipline and safety, and engaged the participants in a question-and-answer session.
“Nissan’s zero fatality mindset is an important part of our mission to enrich people’s lives and the way we do business with our customers. Road safety is a guiding principle in developing Nissan Intelligent Mobility features in our products, and it is also a way for us to engage communities through events like this,” Atsushi Najima, President and Management Director of NPI said.