Nissan electrifies crossover market with all-new Ariya


    NISSAN Motor Co. of Japan last week introduced the all-new Ariya, a pure electric crossover SUV that lets customers travel farther while enjoying greater driving excitement, confidence and comfort, and connectivity.

    With a 100 percent electric powertrain, the Ariya promises powerful acceleration and smooth, quiet operation. Drivers and passengers can relax and enjoy the ride thanks to autonomous driving technology, concierge-level assistance, seamless connectivity and a spacious, lounge-like interior. With an estimated range of up to 610 kilometers, it is perfect for daily commutes and weekend road trips alike.

    “It enables you to go further, easier and in comfort. The Ariya is designed to impress, and to express what Nissan strives for – making our customers’ lives better,” CEO Makoto Uchida said as he and Chief Operating Officer Ashwani Gupta unveiled the Ariya to a global audience during a livestreamed event at the new Nissan Pavilion in Yokohama.

    “The Nissan Ariya is a truly beautiful and remarkable car,” Gupta added. “The Ariya enhances driving excitement, ensures high levels of comfort and confidence and heightens the joy of connecting.”

    The new electric crossover scheduled to go on sale in Japan in mid-2021 for around 5 million yen. It is also planned to go on sale in Europe, North America and China by the end of 2021.

    Powerful performance for a wide range of needs

    Building on Nissan’s strength as an EV pioneer, the Ariya takes the powerful performance and capabilities of zero-emission vehicles to a new level.

    The car’s all-electric drivetrain combines excellent power delivery, charging capabilities and range. Customers can choose from multiple configurations to meet their individual needs. These include two-wheel-drive and e-4ORCE all-wheel-drive versions, as well as two different battery sizes.

    The e-4ORCE all-wheel control system balances the powerful performance with all-weather capability. The system’s twin electric motors provide a balanced, predictable ride, with sports car-level power delivered in the blink of an eye.

    Advanced design and technology for stress-free driving

    The Ariya is also the most technologically advanced Nissan car to date.

    Drivers will feel more confident and less stressed thanks to the ProPILOT 2.0 advanced driver assistance system and the ProPILOT Remote Park and e-Pedal features. Also standard across the Ariya lineup is Nissan’s Safety Shield system. This includes Intelligent Around View Monitor, Intelligent Forward Collision Warning, Intelligent Emergency Braking and Rear Automatic Emergency Braking technology.

    An all-new human-machine interface lets customers use natural speech to adjust car settings. Over-the-air firmware updates keep the Ariya feeling fresh and exciting. It also includes Amazon’s Alexa to help customers simplify and organize their lives.

    The Ariya’s striking looks represent Nissan’s new design language called “Timeless Japanese Futurism” which is characterized by a distinctive approach, conveyed in a simple yet powerfully modern way.

    Nissan’s designers took advantage of the car’s new EV platform, which allows for a flat floor, and its compact climate control components to give the Ariya the most spacious cabin in its class. The lounge-like interior, featuring Zero Gravity seats, provides a welcoming and comfortable environment for driver and passengers alike.

    “It’s more than just a great EV crossover, it’s a great vehicle. It’s a true force of wonder, and it’s coming soon,” Gupta concluded.

    The coming of the Ariya also signaled the introduction of Nissan’s new logo.

    The redesign is a transition from a hard-edged, industrial feel to a refined, familiar and digital-friendly look. It signals the evolution of Nissan as not only a traditional vehicle manufacturer to a provider of mobility and services.

    The new logo stays proudly connected to its rich heritage, and tradition of innovation, with company name remaining at the center of the logo. But in its physical form it is illuminated with 20 LEDs—to commemorate 20 years between logo designs. The shape is well known, communicating an instantly recognizable brand that evokes past milestones and memories while also conveying evolution.

    Read about the Nissan logo redesign here or by clicking the photo above.


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