New Navara positioned as the “brave” choice

    2009
    Nissan Philippines President and MD Atsushi Najima on the sand dunes of Ilocos at the media launch of the new Navara.

    NISSAN’s Navara was launched in the Philippines nearly six years ago and has went through no less than four transformations before this latest variant was released. This newest update, set to go on sale this April 14, is positioned to keep the Navara in the upper poles of the pick-up race, even as the competition refreshed ahead of the Nissan.

    Nissan Navara PRO-4X

    “It’s a pickup that is part of the Nissan DNA, embodying our passion and desire to help people overcome challenges and explore places only a few can reach. It is truly driven by the brave,” Nissan Philippines President and Managing Director, Atsushi Najima declared at the virtual launch of the vehicle over various social media channels.

    Earlier, a test drive with only select members of the media attending was done in Ilocos Norte, replicating what the company did in 2015 when the pick-up was first introduced.  Part of Nissan’s Safe Trips campaign with the Department of Tourism, the adventure drive allowed journalists to experience the features and power of the popular pick-up at the province’s iconic sand dunes, as well as enjoy a day’s drive around Ilocos Norte’s local spots. This was done weeks before the current GCQ.

    For this round of model changes, the Navara is being offered in the PRO-4X package, to poke against the likes of the Mitsubishi Strada Athlete and the recently launched Ford FX4 Ranger. Priced at P1.89M this variant comes with brawnier stance with a black emblem, orange-accented front bumper, black grille, door handles, roof racks and running boards standing on 17-inch black wheels and all-terrain tires. This was the feature vehicle at the media test drive activity and got rave reviews from the participants.

    The pick-up market in the Philippines is an important one for Nissan. In the past it has sustained the brand selling an average of 1,000 units monthly peaking at nearly 2,500 units to turn out to be the number one vehicle variant in its line-up. Even against the seven or so other pick-up brands, the Navara has been able to carve its niche and prove its worth with a range of versions that will satisfy fleet needs all the way to enthusiast’s wants.

    “The Philippines is a key market for Nissan. Today, we’re showing our commitment to transform our product lineup in the Philippines with the launch of Nissan’s iconic pickup nameplate, the new Navara. The new entry in the key vehicle segment in the country is an important step in the company’s Nissan NEXT transformation plan,” Isao Sekiguchi, regional vice president for Nissan in ASEAN explained.

    The Navara’s genes, all 80 years of it comes from Nissan’s pick-up heritage which starting from the tiny Datsuns to the car-like Sunny then the mighty Frontier, and in the Philippines the Eagle and Ultra-Eagle series. The Navara however departed from the earlier formula of truck performance (and ride) adding advanced technologies in the engine and suspension department, silencing the vibrating engines, and taming the bouncy underpinnings to create a more refined ride without sacrificing the heavy lifting capabilities of the pick-up.

    Nissan Intelligent Mobility features and safety systems fill select versions of the new Navara. These include the Intelligent Forward Collision Warning, monitoring vehicles directly in front to reduce the risk of multi-car accidents. Intelligent Emergency Braking activates the brakes to avoid collisions, reducing the stress of driving in traffic or on busy streets.

    Intelligent Around View Monitor uses four cameras to help drivers notice people and cars surrounding and approaching the vehicle, making it easier to parallel park or to position the vehicle when hitching to a trailer. New to the system is an off-road monitor, which checks surrounding obstacles at low speeds when in four-wheel drive mode.

    In addition, there are also features such as the Driver Attention Alert, Blind Spot Warning, Lane Departure Warning, Rear Cross Traffic Alert, and High Beam Assist that enable drivers to do more and see more.

    The new model features a strengthened rear axle, increased payload capacity, additional truck bed volume, and a new integrated step in the rear bumper for easier access to the truck bed. A new steering rack has been adopted to enhance the maneuverability at low speeds and steering response across the speed range.  There is also a rear differential lock, quad projector LED headlamps, rain-sensing wipers, and auto-folding mirrors.

    It offers a quiet and comfortable ride thanks to significant decrease in vibration and improved noise isolation. An upgraded interior with a new steering wheel with audio, hands-free and multi-information display controls, dual-zone automatic air-conditioning, a 7-inch high-resolution Nissan Advanced Display Audio unit, new fabric and leather seat design, and a redesigned rear bench for added comfort and style that is agile enough to suit every need.

    These new features make the vehicle the ultimate travel and worksite partner, prepared to take on new challenges while still offering optimal room, comfort, safety, and ease of work. With an updated rear suspension with dual-rate coil springs, the Navara can adjust to any situation on the road.

    Nissan is also offering a five-year vehicle warranty exclusive only for the new Nissan Navara. Prices for the new Navara range from P1.149M (EL 4×2 MT) to P1.799M (VL 4×4 AT). An additional P15K is added for Aspen Pearl White color option available only on the 4×2 Calibre up to the PRO-4X. — with Raymond Tribdino

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