THERE is no stopping Maxus Philippines from bringing out model after model of vehicles. Even in the midst of car market downsized 40 percent by the global pandemic, it launched its latest model, the D60 compact SUV, coming out barely six months after the G50 MPV was released.
Apparently, Maxus PH is unperturbed. Since June 2019, the company has so far introduced 5 models and 2 variants, including the G10 Assist, which has a very unique market position.
“We are confident commercial vehicle segments, pick-ups, vans and trucks, will recover in 2021 despite recent safeguard measures imposed by Government. Over the past 5 years commercial vehicles grew from 25 percent of total industry to 34 percent in 2020,” Toti Zara, President of Automobile Central Enterprises, Inc. the Ayala-owned holdings company that manages all the auto brands for the group.
The trendy D60 compact SUV is considered Maxus’ boldest statement yet. The positioning clearly compact SUV, but the very character of the car, based on its specs is all about versatility and performance—not just of the engine—but also in terms of safety and content.
“The D60 is what every young and active urban professional expects to see, and feel, in a compact SUV. But because it’s a Maxus, these expectations are well exceeded. The bold and dynamic design perfectly suits modern lifestyle trends, while the power, performance, comfort, and safety features keep its owners and passengers ahead of the curve,” Felipe Estrella, Maxus PH president says.
The brand campaigns the D60 to be able to convert the doubters and those unfamiliar and uninitiated of the brand into “Max Believers.”
To do this, Maxus PH set out a bold “5-5-5-5 Plan” anchored on customer service, dealership launches, a vehicle care program and tough vehicle sales targets, as it pivots on the D60 as its 5th model launch in its young life as a car brand in the PH.
In April 2019 Maxus showcased the stylish Maxus Tarantula Concept, which became the mold for the D60. The strong, chiseled and bold lines of that concept car attracted many at the Shanghai Motorshow.
The D60’s take on the Tarantula concept is reflected in the dynamic urban lifestyle vibe that young professionals and those growing families desire. The design is complemented by the distinctively Maxus octagonal front grille, accentuated by the Elite variant’s cobweb grille pattern and matrix-style full LED headlights and streamer tail lights while it stands on 18” alloy wheels.
It comes in two variants, the 5-seater 1.5T Pro and the 7-seater 1.5T Elite. Both are powered by a 4-cylinder inline 1.5-liter turbocharged gasoline engine coupled with a 7-speed dual clutch automatic transmission generating a maximum power output of 169ps and 250Nm of torque configured for performance and fuel efficiency.
Structurally, the D60’s Double Layer Welding Technology, increases the overall strength and quality of the monocoque. Add on to that safety cage is a bevy of active and passive safety systems, including the ESP (electronic stabilization program), EPB (electronic parking brake) with auto hold, cruise control, front dual and side airbags, reverse camera, a tire pressure monitoring system, rear park distance control (PDC), and an additional front PDC for the Elite variant.
Both variants have rear air condition vents and 8-inch infotainment system, while the Elite offers the additional comfort and convenience of keyless entry and push start, leather seats, and power folding side mirrors.
The D60 1.5T Pro is priced at P1.148M and the 1.5T Elite at P1.258M. It comes in six colors. Competitive Orange and Polar Ash (exclusive to the Elite), Metal Black and Wace Red (exclusive to the Pro), and Warm Argent and Warm White (available for both variants).
“The Maxus D60 launch is also our way of starting 2021 hopeful and with excitement. After a truly difficult 2020, it’s refreshing and encouraging to behold a new, confident-looking SUV taking to the streets claiming the infinitely exciting possibilities the future holds,” Estrella concludes.