LENOVO opened its first Legion Store at the 2nd floor of SM Cebu’s Cyberzone area recently to cater to the large gaming market in the province. The store will showcase Lenovo’s top-of-the-line gaming devices such as monitors, towers, laptops, and peripherals and accessories.
Legion is Lenovo’s dedicated gaming brand which offers a wide range of products designed to provide a complete and immersive experience. Launched in 2017, it has established a significant foothold in the Philippines and was even recognized by global market research company GFK as one of the fastest-growing PC gaming brands.
This expansion is part of Lenovo’s thrust to make its products even more accessible to the gaming community outside Metro Manila.
“Putting up a Legion store in one of the Philippines’ major cities is a significant stride for Lenovo. We work very hard in developing best-performing devices and part of the goal is to make these products accessible. You can expect to see more Lenovo and Legion stores across the market and more of our presence in local events. In fact, we have something special for our gamers based in the North shortly so stay tuned,” Michael Ngan, General Manager, Lenovo Philippines said.
Ngan led the grand opening of Legion Store SM Cebu held last January 31.
As part of the opening celebration, Lenovo hosted gaming tournaments which saw players battle it out on Tekken 7, Mortal Kombat X, and Left 4 Dead 2. Winners of the tournaments were given exclusive Lenovo and Legion merchandise and accessories.