Lenovo expands northward to SM City Clark


    AFTER setting up in Cebu City earlier this year, Lenovo’s gaming brand Legion recently inaugurated its first store on the 2nd floor SM City Clark inside the Clark Freeport and Special Economic Zone in Pampanga.

    “As one of the Philippines’ major business centers, Clark presents a huge opportunity for both the Lenovo and Legion brands’ expansion efforts and continuous support of the flourishing gaming community. In the past few years, the area has significantly developed into the economic powerhouse that we see today. With our exclusive Legion Store, we aim to add to that growth by helping develop the Northern and Central Luzon gaming scene as we bring gamers closer with our top-of-the-line products and special gaming events,” said Michael Ngan, President and General Manager, Lenovo Philippines.

    The Clark Freeport zone took front and center as the venue of the 2019 Southeast Asian Games opening and closing ceremonies. The event marked a pivotal moment in video game history as it was the first international sports event authorized to include eSports in its official medal events.

    Legion, which was launched in 2017, is Lenovo’s dedicated gaming brand that offers a wide range of products designed to provide a complete and immersive experience. Through its devices, the Legion line has become one of the fastest-growing PC gaming brands.

    The Legion Store SM City Clark showcases Lenovo’s top-of-the-line gaming devices such as monitors, towers, laptops, and peripherals and accessories, as well as offers actual experience by allowing visitors to test products firsthand. It will also host regular events catering to the local gaming community.

    To celebrate its inauguration, the store held a special hardware promo on opening day.

    Those who bought the Legion Y740, Y730, and Y540 gaming notebooks came home with a free Legion K200 Keyboard and M200 Mouse. Those who purchased the IdeaPad L340 Gaming device got a free Seagate 1TB HDD.