Latest Everest revealed in Ford’s first digital launch


    NEARLY a month ago Ford Philippines launched the new Ford Everest Sport via a livestream get -together with over a hundred members of the local motoring media.

    “The new Everest Sport reaffirms that it is of the safest and most capable SUVs in the market today,” PK Umashankar, managing director, Ford Philippines said in the launch.

    He explained how this latest iteration to the already popular Everest is an enhancement not only of the design but is also filled with a host of driver-assist technologies that will help widen its appeal among customers who appreciate the vehicle’s versatility, safety, and capability.

    “We are confident that the new Ford Everest Sport will set another standard for mid-size SUVs in the market with its design and technology that match various needs and lifestyles,” he told members of the press.

    The new Everest Sport is powered by a 2.0L Turbo Diesel Engine which offers 180PS of power and 420Nm of torque and is matched with Ford’s latest 10-speed automatic transmission with SelectShift technology.

    Though the engine is the same powerplant as the current variant the transmission is the same as the one in the Ranger Raptor—meaning the new Everest delivers better acceleration, fuel efficiency, and smoothness across on-road and off-road environments.

    Looking at the videos and images presented, the unique black body exterior accents on the new mesh front grille, with a huge embossed hood badge at the front, gloss black painted wheels and exterior mirrors on the side, black tailgate applique in the rear and a ‘sport’ decal on the liftgate presents a different personality.

    Inside, unique blue stitching accents around the steering wheel, dashboard, seats, center, console, and door trims delivering a sporty premium feel—something like a daddy’s family wagon on steroids.

    LED projector headlamps, daytime running lights and 20-inch alloy wheels also come standard as is the standard leather seat with 8-way power driver seat function, smart keyless entry with push button start, and a power liftgate with hands-free function.
    For entertainment and connectivity, it is equipped with an 8-inch LCD Touchscreen, Sync 3 with Apple Carplay and Android Auto Connectivity, two USB ports, and 10 speakers.

    The new Everest Sport also boasts of segment-leading features for optimal driver comfort, convenience, and safety which include Cruise Control, Electronic Power Assist Steering (EPAS), Rear View Camera, Rear Parking Sensors, and Electronic Stability Control with Anti-lock Braking System (ABS), Electronic Brake Force Distribution (EBD), and Roll Stability Control.

    It has seven airbags including side, curtain, and driver knee airbags, reinforcing its position as one of the safest SUVs in the market.

    It comes in four colors and is priced at P1,868,000. Since May 22, it has available in all Ford dealerships nationwide. Customers who reserved and purchased the Everest Sport on or before May 31, 2020 received a free 3-year scheduled service plan.

    The full line up was also introduced at the online press conference.

    The Everest 2.0L Bi-Turbo Titanium+ 4×4 AT and Everest 2.0L Turbo Titanium 4×2 AT now come with LED projector headlamps, with the addition of high-mount USB feature for the 4×4 variant with no price increase.

    “Ford is committed to serve its customers and deliver vehicles to meet their demands,” PK Umashankar said in response to a question. “We are confident the whole industry will rise from this crisis and we can immediately come back into a more normal state of mobility as soon as it is possible.”