Lalamove promotes road safety through campaign


    CONSTANT monsoon rain and floods are heavily affecting the road users of Metro Manila.

    We aren’t just talking about motor vehicles; this includes pedestrians, day-to-day commuters, and PWDs. Everyone, from students to senior citizens, has to deal with bad weather that creates heavy traffic and increases the rate of accidents.

    With the rising dependency on on-demand delivery services, business owners and frequent users rely on these delivery apps even more heavily this rainy season. Lalamove, as the leading on-demand delivery app in the metro, sees this growing demand as an opportunity to also remind their partner drivers to prioritize safety on the road.

    In partnership with Honda Safety Driving Center and road safety advocate James Deakin, Lalamove launched the Angat ang Maingat campaign to ensure safety for their growing partner driver community.

    They previously held safety seminars, but it has only reached a handful of people considering their sizable 35,000 base.

    “Our goal is to prevent any road accident for all Lalamove partner drivers. We started by conducting safety seminars and realised that safety promotion is a continuous effort that goes beyond training. We needed to promote this through constantly communicating its importance and how everyone contributes to road safety,” Dannah Majarocon, managing director of Lalamove Philippines

    Even though Lalamove provides personal accident insurance for all drivers, Dannah shares that it’s best if there will never need to use it.

    Lalamove is optimistic that their safety campaign will reach and re-educate all their partner drivers them to be cautious and to uphold quality services at all times.