Klook Home to address ‘new normal’ in travel


    KLOOK, a world-leading travel activities and services booking platform recently launched a new home-based experiences initiative, the Klook Home.

    This is the first phase of Klook’s global multi-stage recovery approach, rolled out across 14 markets.

    Aligned with Klook’s mission to empower travelers to discover, book, and experience the best things to do anywhere, anytime, the expansion into local experiences is a natural extension of Klook’s existing overseas travel offerings, as locals seek unique experiences in their own backyard.

    Markets with stay-home regulations such as the Philippines will be able to tap into home-based activities from Klook Home.

    This consists of home-based online experiences, inclusive of a wide variety of online classes, Do-It-Yourself (DIY) Home Kits, and free virtual tours to help you stay connected, wherever you are across the globe.

    “The tourism industry has undoubtedly taken a hit due to COVID-19,” shared Michelle Cruz, marketing lead of Klook Philippines.

    “Despite the uncertainties surrounding travel, Klook remains committed to our customers and addressing their needs. We launched Klook Home as a way to give Filipinos something to look forward to, right in the comfort of their homes. Our expansion into local experiences is our first step towards the road to recovery.”

    The launch signals the company’s commitment to kick-start recovery and tackle the new normal of travel, combating the impact of COVID-19 in the travel industry.

    At a Klook travel sale early this year in Cebu.

    There are almost 200 home-based experiences worldwide on Klook Home such as Do-It-Yourself (DIY) craft and cooking kits, online workshops, as well as free virtual tours.

    Klook’s multi-stage recovery efforts will be rolled out based on the unique needs and conditions of the markets, as markets across the globe are at varying stages of recovery.

    Starting with local experiences, Klook aims to capture local demand first, followed by offerings based on intra-regional travel corridors, as global market conditions gradually improve and travel restrictions ease.

    Klook recently conducted a local Domestic Pulse Check, which garnered more than 1,000 Filipino respondents. Based on the survey results, 63 percent indicated that they are still planning to travel domestically within the year.

    Klook’s search data in April also revealed that Manila, Cebu, Palawan, and Boracay are the top searched cities suggesting that there is still interest for Filipinos to travel locally.

    Klook hopes to leverage this momentum and increasing interest when it eventually reignites its efforts to promote regional and global travel.

    As travelers across the globe increasingly seek more hyper-local and unique experiences, the curation of local experiences for domestic travelers will help pave the way in providing a wider range of offerings for both intra-regional and overseas travelers in the future.

    Klook also rolled out Klook Partners Hub, a resource center to help merchants keep abreast of the latest updates from the travel industry and Klook’s platform. It is also launching Klook Academy, an initiative to help merchants optimize their travel products and services better in the new normal of travel. Klook Academy will offer workshops and webinars touching on a wide range of topics that can help their business, ranging from marketing to operational excellence.

    “COVID-19 has exposed the technological challenges offline tour operators face and as a result, offline merchants are increasingly open to innovation. Merchants can leverage Klook’s user-base and expertise, capturing new opportunities starting with local experiences and eventually, regional and global travel,” Cruz said.

    Founded in 2014, Klook empowers travelers around the world to discover, book and experience the best things to do anywhere, anytime.


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