LESS than a month after its debut in Manila, the new D-Max LS-A pickup headed South. Isuzu Philippines introduced the pick-up to buyers in the Visayas, starting with an activity at the SM Cebu Seaside Mall last August 29.
Called “Tough Enough,” IPC’s lifestyle campaign for the introduction of the D-Max LS-A ran side by side with the D-Max 4X4 public test drive at the open parking grounds of the mall. Tough Enough had an obstacle course that demonstrated the durability, fuel efficiency, and overall value for money of the 4×4 variant, highlighting the pick-up’s complete package of features that cater to the modern Filipino lifestyle — one that maximizes the best qualities of the urban professional and the weekend adventurer.
The formal launch of the D-Max LS-A for the region was held later in the afternoon at the mall’s Mountain Wing Atrium.
“The D-Max LS-A represents nearly a century of Isuzu’s experience and innovation in the design, engineering, and workmanship of diesel-powered utility vehicles. The D-MAX LS-A is infused, as well, with features that address the demands of a market that value both hard work and play, business with leisure,” Hajime Koso, IPC President said.
At the heart of this pickup is the powerful and fuel-efficient 4JJ1-TCX 3.0-liter 4-cylinder In-line Blue Power Diesel engine with VGS turbo intercooler that generates 177 PS @ maximum power and 380 Nm @ maximum torque. Initially available in 4×4 variant, IPC will also offer its 4×2 variants in the coming months. Both variants will have an option for either 6-speed automatic transmission with sequential shift or the 6-speed manual transmission with gear shift indicator.
The powerplant and drivetrain, however, are just the starting points for what makes it suited for the evolving modern demands of the market.
Boasting of a modern exterior styling, the the LS-A variant has a very dark gray front grille and bumper, coupled with side step board and rocker panel, cargo extender and roof rails.
For occupant comfort and convenience, it is equipped with the auto-climate control air conditioning system, passive entry/push start-stop system, 12V accessory socket, three USB charging ports, 15 storage compartments and 10 cup holders.
The new pickup comes in the following colors: Cosmic Black, Sapphire Blue, Titanium Silver, Red Spinel, Splash White, Silky Pearl White.