Hyundai wins top automotive awards from PH media


    HARI Foundation gets SPMJ CSR recognition, the Ioniq C! Magazine trophy

    HYUNDAI Automotive Resources Inc. (HARI) and its corporate social responsibility arm the HARI Foundation have recently been recognized for product innovation and public service respectively.

    HARI Foundation, Inc. won major awards for three strategic CSR programs focused on education and community development. There Hyundai Dream Center-Philippines and the Rainwater Harvesting Project bagged the highest Platinum Awards while “Alagang Breastfriend” won a Gold for Community Development at the 4th Driven to Serve Awards (DTS) of the Society of Philippine Motoring Journalists (SPMJ).

    At the first virtual C! Magazine awards, the Hyundai Ioniq Electric took top awards in the newly added category for electric vehicles (EV). The award confirms the innovation and practicality of the vehicle, keeping up with global trend for sustainable mobility and added on to the string of honors that Ioniq has been receiving globally. It bested other EVs from Chery, Jaguar, and Porsche.


    “This dark period of the pandemic will pass but the heart of HARI Foundation continues beating for the Filipino, mobilizing and engaging our stakeholders to work with us to build the Philippines in the “better normal”…. The Driven to Serve Awards serves as a continuing inspiration for us to persevere and carry on! Maraming Salamat, SPMJ!” Ma. Fe Perez-Agudo, HARI Foundation President said.

    Agudo, who is also President of HARI thanked C! Magazine for recognizing Hyundai’s efforts in leading electrified mobility being the first local manufacturer to actually make available a practical electric vehicle for sale.

    “We are happy that C!’ has added sustainable mobility to its honored criteria of affordability and usability. Hyundai remains at the forefront of accelerating the world’s transition towards clean and sustainable mobility, introducing a new way of living and better journeys in the New Normal. With IONIQ, affordability, sustainability, and style are combined to create cars that meet all our needs, with no compromise,”  Agudo said in response to the reception of the award.

    Service to the country. HDCP provides young marginalized Filipinos world-class education designed to help them set off productive careers in the automotive industry. Since early 2018, it has produced 174 graduates with another 42 scholars set to graduate. Eighty-seven percent of HDCP graduates are now working as service technicians and professionals at Hyundai dealerships. The TESDA-certified program is a full circle education-to-employment initiative.

    The Rainwater Harvesting Facility, launched in March 2017 to provide clean drinking water to 200 students at Rawang Elementary School in Barangay Tandang Kutyo, Tanay, Rizal, has expanded its reach in 2019 with a Hyundai HD36L Maxculado now making the rounds to collect and deliver water to communities around the pilot area.

    The Alagang Breastfriend (#AlagangBFF) project is HFI’s and the UP-PGH Cancer Institute’s flagship wellness program for women in underserved communities. A first in the country, a Hyundai H-350 luxury van customized into a mobile clinic equipped with modern mammography and breast ultrasound facilities transports UP-PGH medical personnel to far-flung communities to offer education modules on early detection of breast cancer and free consultation and screening. AlagangBFF has since served 200 women in four areas.

    Electrified future. The Ioniq which was showcased in last year’s Manila International Autoshow, and centerstage at the Electric Vehicles Association of the Philippines (EVAP) EV Summit, boasts of zero emissions, smart aerodynamics, and sets the standard in electric drive technology. It has an estimated range of over 373 kilometers powered by a high-efficiency, high-power permanent magnet-type electric motor which produces 136 PS. It has all the bells and whistles including a multimedia information center, drive mode selector, electronic gear shift, six airbags, and 357 liter luggage capacity.

    During the no-frills virtual awards ceremony, C! President, Founding Editor, and Editorial Director Kevin C. Limjoco reiterated the publication’s commitment to carry on with their instrumented testing procedures and conformity with current safety protocols. “This year and like every year before it, consumers are the king. Consumers have a lot more choices… We know what we want to buy and what’s important to us,” said Limjoco.

    Last August, Hyundai launched the Ioniq as its new dedicated EV brand with the vision: “You don’t drive electric. You live electric.”

    The stylish EV reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a smart mobility solution provider. It aims to offer customer-centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’. Hyundai Motor plans to introduce three new dedicated EV models globally over the next four years with more innovative models to follow, including IONIQ 5, a mid-sized CUV, IONIQ 6, a sedan, and IONIQ 7, a large SUV.

    “With our full line-up of Hybrid/EV vehicles that fuse high-performance, technology and safety in bold packages, this award further inspires us to put Hyundai at the forefront of this exciting and innovative space. We believe that this is the future of the auto industry and Hyundai is set to take the next big step,” Agudo ended.


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