Homegrown e-commerce platform incubates MSMEs


    A Pinoy-bred electronic commerce (e-commerce) platform is challenging the regional giants in the industry in bringing products of new businesses, particularly micro and small enterprises, into the online space.

    VeMoBro is both a marketplace and an incubator for Pinoy entrepreneurs who want to sell online and grow their businesses.

    Vergil Bargola, founder and chief executive officer of VeMoBro, said the company is rooted from a personal creed to foster empathy, inclusion, and compassion through business and faith. He is a pastor and lecturer in a Christian organization.

    VeMoBro, which launched online in December 2020, aims to be the preferred marketplace for buyers and merchants in the Philippines. It features a wide variety of discounts and deals on food, essential items, gadgets and accessories, automotive products, and more.

    Customers can purchase via cash-on-delivery, online banking, e-wallet payment through GCash, GrabPay, and Coins.ph, and Dragonpay.

    “We know we’re up against e-commerce giants, but what we offer is unique because we’re 100 percent Filipino-made. Every time you sell and purchase an item at the VeMoBro website, you’re helping the country’s economic recovery and development,” said Bargola.

    Rain Ibajo, VeMoBro co-founder and chief operating officer, said beyond making homegrown products available online, the 100-percent Filipino e-commerce platform also aims to protect online Pinoy sellers who are making an honest living on the internet.

    “With e-commerce and online transactions booming amid the pandemic, we’ve seen a lot of fake products and scams that are damaging the trust between online merchants and consumers,” Ibajo said.

    She added: “We have to protect what’s authentic, especially if it’s Filipino-made. Our local enterprises that are making high-quality products and employing fellow Filipinos need our support more than ever.”

    To advance its goal, VeMoBro has employed fail-safe measures to protect consumers and sellers on its platform.

    “Sellers go through a multi-step process so we can make sure they are formally registered with the right government agencies and have the necessary permits. We are also meticulous with products being posted on our website because we understand how important it is to protect intellectual property,” Ibajo said.

    “We want to invest in more Filipino businesses because we need to work together to recover from the pandemic. With VeMoBro, we’ve made sure that we have an easy onboarding and customer service system for sellers, as well as fast and reliable delivery services,” Ibajo said.