Harnessing Filipino marketing creativity at WMS 2020


    For the first time in the Philippines, the World Marketing Summit (WMS) will reach local shores in order to tap into Filipinos’ vaunted creativity in the world of marketing.

    Happening at The Theater at Solaire in Parañaque City on February 22, 2020, the World Marketing Summit Philippines 2020, which carries the theme “Building a Digital Economy through Marketing,” aims to attract and present new opportunities for enterprising CEOs and CMOs and help create a better world through marketing, knowledge and creativity.

    It will also lookat ways on how to influence mindsets, support feasible actions for change, and craft new operating models for brands to help improve economic wealth, environmental wellness and human well-being.

    At present, new demographics and local conditions in developed markets are presenting decision makers with unique challenges.

    The concern now is how modern-day marketers will embrace their new roles in a world that is fast becoming digital savvy and be reliable influencers when it comes to inspiring and affecting consumer behavior and corporate strategy.

    The World Marketing Summit Philippines 2020 is brought to the Philippines by IMMA Marketing Philippines, Inc., and its global partner Fujifilm.

    IMMA Marketing Phil. Inc is an integrated advertising and marketing company headquartered in Canada and headed by its President, Cherry Motil, who also serves as Chief Marketing Officer of WMS Philippines.

    The Philippines will be the 20th country where the WMS will be held this year, after making stops at countries such as China, Malaysia, Indonesia, Japan, Thailand, South Africa, UK, Canada, Turkey, UAE, Italy, Pakistan, Saudi Arabia, among others.

    “We are happy to have brought WMS to the Philippines for the first time. We believe WMS Philippines 2020 will be the best opportunity for the country’s marketers, chief executives,including students and academicians, to learn more about what’s new and what’s happening in the marketing world, and how new marketing models will create an impact on how marketing professionals shape global marketing perspectives,” Motil said.

    With what’s happening in the marketing world right now, attendees to the World Marketing Summit Philippines 2020 will get to listen to a powerhouse group of marketing experts who have abundant knowledge in the global marketing arena and hope to learn the latest in the world of marketing as their key learning takeaways from the summit.

    Among the lineup of speakers for WMS Philippines 2020 include respected global marketing minds such as Sadia Kibria, who is also the Chief Executive Officer of the World Marketing Summit; Laura Ries, a leading marketing strategist and renowned author of various best-selling marketing books and advertising and branding consultant; Moran Cerf, a French neuroscientist and business professor at the Kellogg School of Management together with Philip Kotler, the father of modern marketing.

    A former hacker turned neuromarketer and founder of ThinkAlike Labs and B-Cube, Cerf has been called on by both Hollywood and Silicon Valley to help define the future, from engaging with filmmakers and writers like Limitless and Falling Waters to talking to entrepreneurs exploring Brain-Chain interferences like Elon Musk, Bryan Johnson with Kernel.