GoDaddy introduces digital marketing-enabled website maker

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    WITH more and more millennials exploring home-based businesses and small to medium scale retail sellers wanting a share of the online market, creating a website that had strong abilities to connect with the market.

    Web hosting service GoDaddy introduced recently its digital marketing enabled Website Builder with deep integrations with Google and Facebook to enable small businesses to broaden online reach.

    Called “Websites + Marketing,” the website maker found in a GoDaddy hosting package pairs an easy-to-use website builder with a suite of marketing tools designed to help small businesses with little to no marketing know-how reach new customers and fuel business growth.

    With Websites + Marketing, GoDaddy introduces GoDaddy InSight, a smart technology that delivers tailored guidance—helping entrepreneurs answer the question “what should I do next” to achieve their goals.

    It delivers recommendations powered by anonymized data from millions of websites and gives small businesses an action plan powered by data science to find new customers while engaging deeper with current ones. It is the only product in the industry that provides tailored ongoing guidance based on personalized goals and compares a business’ performance to other businesses in their industry.

    “We want to take the unnecessary guess work out of the website building process so that our customers can focus on running their business. We built the GoDaddy InSight tool to help guide our customers with personalized action plans that can provide real results without the huge time investment,” Tina Shieh, Marketing Director for Asia of GoDaddy said.

    GoDaddy InSight also provides a score, showing small businesses how their online performance compares to similar entities. Their score adjusts over time as they complete items from their action plan, providing consistent visibility on how they are benchmarking with other ventures in their field.

    Website creation is fast, simple, and personalized, whether on a desktop or mobile device.

    Site Makeover, a new visualization tool, makes it easy pick a website theme from more than 20 different styles, all in a single glance. Switching the design doesn’t require starting from scratch, too. Entrepreneurs can change the look of their entire site while keeping content intact—making it easy to change colors and fonts across the website with the click of a button.

    Integrations with some of the world’s largest platforms to make it easy for small businesses to connect with customers. It syncs with Facebook, Instagram, and Google My Business, enabling entrepreneurs to respond to customer reviews from within the Websites + Marketing platform. This makes it easy to keep popular social media sites updated with current information. Images on a company’s Facebook Business Page are readily available to use on their own website, as well as integrated partner platforms.

    Intuitive SEO and email marketing tools ensure small businesses are visible everywhere and connected with customers—from Google search results to customers’ inboxes. With the Google My Business feature fully integrated, people can create, monitor, and take ownership of their account directly from their GoDaddy Websites + Marketing dashboard.

    Basic plans start at PHP 319.00 per month, including a one-month free trial.