Ford exceeds target

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    by Deriq T. Bernard

    THE wide spectrum of Ford Ranger variants was responsible for Ford Philippines to exceed its sales targets for 2019.

    The Ranger with its 11 variants, in its four main vehicle marques—the Raptor, Wildtrak, XLT, and XLS—delivered record sales for the year with a 27 percent jump to 14,759 vehicles. This brought overall full-year retail sales to 21,900 vehicles.

    “The Ford Ranger successfully drove our retail performance last year, hitting another all-time record high in vehicle sales. Truly, the demand for the segment-defining pickup truck has grown to an exponential level with its ‘Built Ford Tough’ capabilities that remain unmatched in the Philippine market,” PK Umashankar, Managing Director, Ford PH said.

    Part of this sales success was attributed to the Ranger manual variant’s new sub-P1M pricing, allowing more customers to experience its versatility, toughness, and world-class capability. The immensely popular Raptor, with its race-ready suspension and higher rated engine added to the numbers.

    In December alone the pick-up bested its previous performance with sales growing 35 percent year-on-year to 1,656 vehicles.

    Meanwhile, other Ford vehicles pushed the brand’s growth cumulatively. The Everest mid-size SUV delivered full-year sales of 4,165 vehicles, with December sales increasing by 32 percent from previous month to 304 vehicles.

    The EcoSport mini-SUV delivered sales of 2,138 vehicles in 2019. The EcoSport boasts two engines, the 1.0L EcoBoost with auto start/stop technology and a new and more powerful 1.5-L TiVCT engine with 6-speed automatic transmission.

    The just launched Transit is expected to add to Ford’s total 2020 sales. The work-ready cargo and people transporter is powered by Ford’s proven 2.2-litre Duratorq Diesel engine and a generous 15-passenger seating capacity.

    Ford also continued the expansion of its dealer network last year with the opening of a new dealership facility in Marikina, bringing the total number of dealers across the country to 49. Ford Marikina is one its biggest dealerships applying the new global dealership branding standards.

    “The year 2020 is going to be an exciting year for Ford Philippines. Customers can expect new Ford vehicles in our showrooms this year. We will also continue to work with our Ford dealers to enhance the ownership experience, with increased focus on parts supply and availability. With these priorities, we can only look forward to strengthening the Ford brand in the country this year,” Umashankar added.