Always aiming to remain relevant, the SM Hotels and Conventions Corp. (SMHCC) spearheaded an initiative to repurpose its Park Inn by Radisson properties to respond to the current situation via a program called In Residence.
Fully conceptualized by SMHCC, In Residence is a highly-customized innovation in long term hotel accommodation.
Peggy Angeles, SMHCC’s Executive Vice President said the program “effectively fills-in the dynamic needs of guests looking for well-appointed spaces with the conveniences and perks associated with hotel living, vis-à-vis usual rentals that do not enjoy these unique benefits such as: worry-free housekeeping, complimentary parking, unlimited high-speed internet access, and utilities.”
Angeles added SMHCC’s sound business acumen enables its properties to weather the storm and have an enterprising vision.
“We remain forward-looking in our approach and our leaders’ guidance drives the company to build and operate for a purpose.”
Properties encompassing In Residence span Luzon, Visayas, and Mindanao.
They have been tactically developed within multi-purpose communities that enable easy access to retail outlets and malls, notable sites, essential facilities like hospitals, and major thoroughfares, further rounding out a fully integrated masterplan where these properties are situated.
Room rates for the In Residence offer start at P1,100 per night, inclusive of tax and service charge and additional perks for a minimum stay of thirty continuous nights at Park Inn by Radisson North EDSA, Park Inn by Radisson Iloilo, Park Inn by Radisson Davao, and Radisson Blu Cebu.
The transformation of usual accommodations into sustained restful and comfortable living sanctuaries fully exhibit SMHCC’s ability to implement valuable operations models that spur additional sources of business.
“As a cornerstone in the industry, our company continues to serve as a catalyst to nationwide growth and development through creative solutions that respond to the market’s evolving needs,” Angeles added.
The Filipino brand of warmth and hospitality is an integral element within the bedrock of SMHCC’s vision and mission.
SMHCC is driven by the passion to constantly reshape the way it operates and manages its properties, resulting from its robust presence, far-reaching influence, and an innovative culture of resilience.
SMHCC was established in April 2008 with the primary purpose of developing and managing the hotel and convention properties of SM Prime, one of the largest integrated property developers in Southeast Asia.
SMHCC is guided by its mission to be the leading hotel and convention company in the Philippines and its vision to build and operate hotels and convention centers that take pride in Filipino warmth and hospitality.
SMHCC’s encouraging growth has propelled the company’s goal to double its portfolio throughout the country within the next five years.
It is geared towards becoming a brand powerhouse that ultimately seeks to create an indelible mark in the country’s tourism industry.
Currently, the SMHCC portfolio is comprised of eight hotel properties with a combined inventory of 1,960 rooms and over 38,000 sqm. of leasable convention space.
The list of properties under SMHCC includes Taal Vista Hotel, Pico Sands Hotel, Conrad Manila, Radisson Blu Cebu, Park Inn by Radisson Clark, Park Inn by Radisson Davao, Park Inn by Radisson Iloilo, Park Inn by Radisson North EDSA, and the SMX Convention Centers and trade halls.