by Deriq T. Bernard
IMPROVING its social media fabric to be able to contain the influx of creators and influencers by making them better in what they do, is the reason for the first Facebook for Creators Philippines workshop.
Some 80 creators including the Guerrero siblings Ranz Kyle and Niana; inspirational guru, author, and lay preacher Bo Sanchez; actor-TV host Robi Domingo; and vlogger and Viva recording artist Donnalyn Bartolome joined the event.
The workshop helped creators learn more about how they can grow their community with video, share best practices for managing their online presence, and offer new tools for monetization and engagement on Facebook.
“We want to ship love for creators and let them know that we want to help them build their audience on Facebook. We are proud to support the creator community by teaching them how to connect with their fans by using our engagement tools and also to enable them to build a business with us through ad breaks and other monetization tools,” Anna Rodriguez-Dela Cruz, Facebook’s Strategic Partnerships Lead for Entertainment, Philippines and Singapore explained.
The Facebook for Creators workshop is part of a series launched in the APAC region that also recently brought together creators from Australia, Indonesia, Korea, Taiwan, Thailand, and Vietnam.
The workshops focus on supporting creators in building their community on Facebook with insights on how people are engaging with content across multiple surfaces, and demonstrating the tools available at their fingertips for engaging their audiences
These tools are include; Facebook Watch, for longer videos that fans seek out; Facebook Stories is for sharing quicker moments while; Live is for immediate and interactive videos.
Groups is to engage the most loyal fans who want Instagram content that can easily be extended back to Facebook; Premieres helps create excitement over video content and exclusive posts for the creators’ fan community; and Creator Studio that helps creators understand and grow their community by tailoring content strategy. Creators were also shown how they can use ad breaks on the platform and support their business through monetization.
“It was a nostalgic experience being at the Facebook HQ! The workshop was helpful especially in understanding what makes a good Facebook creator, how to build an active fan base, and to be rewarded for all the hard work creators go through just to make other people happy,” Bartolome, the voice behind the hit song “Kakaibabe.”