EastWest makes banking faster


    EastWest has figured out how to keep your bank visits short and sweet with EasyWay, a new channel that makes in-store transactions faster.

    Through this intuitive new channel, EastWest accountholders can now pre-process essential bank transactions they’d normally do in person such as cash and check deposits, cash withdrawals, check encashments, loan payments, fund transfers, and more via SMS, Viber, e-mail, or Facebook Messenger.

    With EasyWay, customers no longer need to fill out any form or scramble to look for their details at the store. The expanded transaction channel helps bridge the current gap between digital and in-store transactions—this means customers who need to transact in stores can get their banking done as fast and hassle-free as possible.

    “We know that customers would like to complete their bank errands faster, especially in the name of safety during these times. This is why we’re glad to make banking easier for them with EasyWay,” said Salvador R. Serrano, EastWest SVP & Head, Central Branch Operations.

    “We’re always on the lookout for new ways to adapt to the changing times, and EasyWay is a testament to EastWest’s spirit of innovation and consumer-focused service,” said Gerardo Susmerano, EastWest SEVP & Head, Retail Banking Group.