DOT urges tourism players do go digital

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    DOT Secretary Bernadette Romulo-Puyat. (Photo collage: Malaya Business Insight)

    Go digital.

    This was the call of the Department of Tourism (DOT) to members of the travel industry as part of the transition to the post-pandemic “new normal.”

    The COVID-19 pandemic has made it imperative for industry players to adopt electronic commerce and contact-less transactions, Tourism Secretary Bernadette Romulo-Puyat said during the CTRL + Biz Reboot Tourism Now Series under the DOT Online Learning Courses to reboot tourism in partnership with the Department of Trade and Industry (DTI).

    “The recommended protocols of the ‘new normal’ encourage contactless transactions, hence, the shift to e-commerce is absolutely necessary for business continuance in the post-COVID world,” Puyat said.

    The tourism chief made the assertion following the release of the Philippine Tourism Survey: Covid-19 Edition conducted by Isla Lipana & Co./ PwC Philippines (PwC), wherein 63 percent of tourism players expressed optimism that their respective businesses will be back on track by 2021.

    “If we want to get back on our feet sooner than anticipated, we need to rethink our strategies and use technological advancements to promote the health and safety protocols in the new normal. This, coupled with the implementation of industry-wide best practices, will provide clients with excellent service and guarantee a pleasant customer experience,” added Puyat.

    Puyat earlier announced that the Department will provide all DOT-accredited establishments access to SafePass- the digital contact tracing, health declaration, capacity planning, and incident management solution.

    This service, which will be offered free of charge, aims to make safety protocols simple and easy for all types of organizations.

    This is the third of the reboot tourism series under the DOT Online Learning Courses, an alternative to the physical training led by the DOT Office of Industry Manpower Development (OIMD).

    The DOT has mounted 26 webinars since the project was launched by Puyat last April 17, 2020.

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