DOT, TPB launch Motourismo

    Motorcycles for tourism. (Photo courtesy of Frank Castle)

    Motorcycle campaign to rebuild local traveling confidence

    AS the Department of Tourism launched their Safe Roads campaign, a parallel campaign debuted last November 27 this time focusing on motorcycles to rediscovering the beauty of the country on two wheels.

    Called Motourismo, the motorcycle tourism caravan organized by the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) Philippines encourages all domestic travelers and motorcycle sports enthusiasts to revisit and thus revitalize motorcycle accessible tourist spots around Luzon, Visayas, and Mindanao.

    “By initiating this safe yet very thrilling and worthwhile campaign to promote motorcycle tourism through TPB, we want to restore the confidence of the public to travel domestically and help the tourism industry to bounce back from the negative impact of the COVID-19 pandemic crisis,” Tourism Secretary Bernadette Romulo–Puyat explained in a virtual press conference and briefing.

    Motourismo is a pragmatic and sustainable way of promoting the country’s untapped tourism destinations. It will also showcase interesting culture and heritage sites, shops, restaurants, and other tourism products all over the country that Filipinos can discover.

    Secretary Romulo-Puyat adds that they will be tapping motorcycle riders as domestic tourism ambassadors because they are in a position to help promote the Philippines as a country of fun and diverse experience, as well as highlight motorcycles as secure and viable transportation mode to explore tourist attractions with minimum health and safety protocols in place.

    Jowi Faulve, a motorcycle enthusiast who also runs the Tanay Adventure Camp (TAC) in Rizal welcomes the move by the DoT and asks what the guidelines are for the event. The TAC is a well-known motorcyclist stop in Tanay due to its proximity to the entrance to Sampaloc town.

    “This is a great idea and should encourage both the tourist destinations to prepare for a safer engagement with customers and tourists and also help bring back the income that was lost. For establishments that depend on people visiting, this is indeed a welcome idea that must be promoted more,” Faulve said excitedly.

    Safe road trips using motorcycles is the aim of Motourismo. (Photo courtesy of Jowi Faulve)

    Motourismo will also pave opportunities for tour operators to create new tour programs to be offered to both domestic and international tourists, help those who lost their jobs jumpstart small businesses, and generally serve as a platform to disseminate information on safety and health protocols when people go outside.

    Thoroughly planned during the past few months, Motourismo has come to fruition with TPB’s collaboration with DOT, Department of Transportation (DOTr), RidePH, and numerous motorcycle rider clubs and associations in the Philippines.

    DOT Secretary Romulo-Puyat and TPB COO Allones were joined by former Senator Joseph Victor G. Ejercito along with several bloggers, influencers, and motorcycle enthusiasts during the virtual launching.

    With this government-led initiative, a renewed sense of hope will be instilled in the Filipinos’ hearts and minds as they see that despite the challenges, the beauty of the Philippine tourist destinations remains worth exploring.

    TPB is an attached agency of the Department of Tourism (DOT) mandated to market and promote the Philippines domestically and internationally as a preferred tourism and Meetings, Incentives, Conferences and Exhibitions (M.I.C.E.) destination that prides itself with diverse and fun travel experiences.


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