Disruption is our success secret, says ‘realme’ exec


    “DISRUPTION and the opportunity to disrupt, whether it is technology, pricing, offers, that is what we are very good at, and I think that is our success secret,” Austine Huang, realme PH marketing director told Malaya Business Insight after the successful launch of its new realme5 series last week.

    The phone brand is now the fastest-growing smartphone brand in the country, and registered similar achievements in Asia, particularly in India and Indonesia where it is the 3rd and 5th best-selling brand respectively. As it launched its first quad-camera smartphones, the realme 5 Pro and realme 5 it also promises to deliver a premium mobile experiences in the sub-P15K smartphone category. The entry level realme5 only costs P6,990.

    “We at realme Philippines are thrilled to revolutionize the smartphone experience of the Filipinos by leading the leap to attainable quad camera technology, which marks realme’s new era of smartphone imaging technology,” Huang said.

    The realme 5 Pro and realme 5 feature a quad-camera setup comprising an ultra-wide-angle lens, main camera, portrait lens and ultra-macro lens to elevate the photography experiences of its users along with exceptional essentials such as strong system performance, superior camera capabilities and long battery life set to disrupt their respective segments.

    Processing speed, camera features and battery life separate the realme5 series from other phones in this price segment.

    On one hand, upper end realme 5 Pro boasts of a Qualcomm Snapdragon 712 AIE processor to provide the best operation, game and entertaining experience to its users. It is also equipped with the Qualcomm Adreno 616 GPU, which improves the phone’s graphics performance and energy efficiency by up to 35 percent.

    Combined, these features bring a platform engineered to elevate the mobile experience through artificial intelligence (AI), gaming, camera, battery and performance. It is also equipped with 20W VOOC 3.0 Fast Charging Technology and a flagship IMX586 48MP quad-camera setup, making it the first smartphone in its segment to have such features.

    On the other hand the realme 5 is equipped with the Qualcomm Snapdragon 665 Mobile Platform that provides highly intelligent smartphone performance for unified mobile gaming, outstanding camera capabilities and fortified security.

    It also packs a 12MP quad-camera setup with brand-new imaging features and a 5,000mAh battery capable of delivering many hours of immersive smartphone experience.

    “By bringing the realme 5 Pro and realme 5 to the Philippine market, we put an end to the notion that only flagship phones can have premium features. Both these cutting-edge devices are a testament to our steadfast commitment of providing Filipinos, more specifically the youth, with the smartphone experience they deserve,” Huang shares.

    Disruption continues with the way realme PH does its marketing. Starting just 10 months ago, it has since relied on the community of 50,000 strong realme squad—ambassadors who portray and spread key messages of the brand. Now realme products can be found in over 4,500 stores. It has opened 300 kiosks nationwide and set up 20 concept stores where the phones can be held, tested and sold. It also maintains strong relations with key players in different industries such as Home Credit, which introduced a 9-month 0 percent plan for realme devices.

    To further cement its position in mobile gaming, realme PH also reinforced its partnership with Moonton, the developer of the No.1 MOBA game Mobile Legends, which is spearheading the realme Mobile Legends Cup Season 2 finals on October 18 and 19 at SM Southmall. Realme is also the official Epic Sponsor of the Mobile Legends.

    The final disruptor of realme is the price versus the value buyers get. Dominance is expected in the sub-P15k price segment, where the realme 5 Pro 4GB+128GB storage and 8GB+128GB storage variants are priced at P11,990 and P13,990, respectively, while the realme 5 is available in 3GB+32GB, 4GB+64GB and 6GB+128GB variants for P6,990, P7,990, and P9,900, respectively.