Brick & mortar stores still attractive to retailers

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    Quarantines ease. Popeyes is one of the retail stores to open recently at Eton Centris.

    While more retail businesses are transitioning into the digital platform, a good number finds benefit in brick and mortar stores.

    This was noted by Eton Properties Philippines which has seen more physical stores opening at Eton Centris in Quezon City.

    Karlu Tan Say, chief operating officer at Eton Properties, said in September, Eton Centris saw the store openings of America’s favorite fried chicken, Popeyes and local favorite, Pares Retiro.

    In October, Maxicare Primary Care Center opened in one of Eton Centris’ office buildings, Cyberpod Centris Five; and just recently, IQOS launched its branch in the courtyard-style mall.

    “A lot of businessmen would agree that digital transformation is really the way to go, but to have a physical store where customers can experience your product and exemplary service, alongside technology, is more powerful and sustainable,” Say said.

    According to Charlie Carlos, executive vice president at Eton Properties Philippines, said businesses have not disregarded the fact that a sense of community, such as going to the mall, is still an essential part of the Filipino culture.

    “Our business partners are future-proofing their investments by finding more value in our wide open spaces in Eton Centris, instead of compact and closed structures because of the healthy and safe environment that we provide,” Carlos said.

    Eton Centris is a 12-hectare lifestyle hub with a courtyard architectural design featuring wide pathways and floor areas. It has strict health and safety protocols in place such as temperature check, contact tracing procedures and physical distancing to ensure consumers the safest dining and shopping experience.