BPI Asset Management and Trust Corporation (AMTC), a wholly owned subsidiary of the Bank of the Philippine Islands (BPI), is hailing 2021 with the voice of financial freedom.
With the steady rise of podcast consumption in the country, BPI AMTC is launching its revamped podcast channel, Wealth Radio, on Spotify in order to reach a wider audience and help Filipinos with their finances and investment journey.
A free and accessible digital tool for financial education, Wealth Radio offers a convenient source of comprehensive information where everyone can find quality bite-sized content that will help them navigate the intricacies of managing and growing their wealth. Wealth Radio aims to be a haven for anything finance.
Sheila Marie Tan, BPI AMTC president, said that Wealth Radio is a strategic approach to educating, informing, and connecting with more people, especially younger Filipinos who want to start their investment journey and are interested in better understanding even the most basic concepts of investing.
“Podcasts have proven to be effective in engaging and reaching a wider audience through relevant and entertaining content. With Wealth Radio, we do not only share stories and insights to inform, but also provide our listeners with opportunities to reflect on their personal development when it comes to attaining financial freedom,” Tan said.
“Our presence on Spotify enables anyone to freely access high-quality, practical financial tips to help them have a safe and secure investment journey. We specifically chose this platform because audio listening overall is very popular among Filipinos. A YouGov survey found that 85 percent of Filipino adults listen to music or podcasts on a daily basis,” Ms. Tan added.