AYALA-led AC Motors automotive group is set to introduce six new models across all its brands as well as open six new company-owned and other franchised showrooms this year. It will also work towards achieving at least 10 percent market share by 2025, all this despite the setback of the continuing pandemic.
“We acknowledge that the local market still needs to recover from the devastating effects of an ongoing pandemic. But history has shown the resilience of our automotive market, time and again, through all manner of crises – and we are confident that this time will be no different,” Toti Zara, AC Motors President told the motoring media at the “Retro Night” get together party.
Last year, at the height of the lockdown due to the COVID-19 pandemic, the brands under AC Motors’ applied fundamental changes and innovations in order to adapt to the new normal of business and service operations. This included the thorough digitalization of its practices, and the launch of its “one-stop-shop” AC Motors website www.acmotors.com.ph.
AC Motors began as Ayala Automotive Holdings Corporation, which brought in the Honda brand and launched the Philippines’ first Honda dealership in 1991. It did the same in 1996 with the Isuzu brand. Afterwards, in a span of less than 6 years, from 2013 to 2019, AC Motors acquired exclusive distributorships of the German Volkswagen brand in 2013, the Korean Kia brand in January 2019, and finally, the British Maxus brand of LCVs in June 2019.
“Through all these times, whether facing challenges or opportunities, we at AC Motors have always placed our customers—the Filipino motorists—at the front and center of our plans. Our unwavering commitment to serve our customers and provide them the products best suited for their needs has kept us moving, adapting, growing, and innovating,” Zara said attesting to the fact that, ultimately, it is the Filipino motorist for which AC Motors exists.