Aboitiz launches 2nd project in Pampanga


    AboitizLand continues to expand with the launch of Asiera Homes, its economic housing brand.

    It will be the developer’s second offering in Pampanga after Ajoya, which has been providing quality homes to Filipinos in Central Luzon.

    Asiera Homes features affordable, well-built houses in a gated community with its own amenities. With its affordable pricing ranging from P1.2 million to P1.7 million, as well as flexible financing schemes, Asiera Homes will give many more hardworking Filipinos the ability to own the home they have always dreamed of.

    Asiera Homes features more than 400 two-storey townhouses within a gated community. Future residents can choose from the mid unit, which features a 44-square meter (sq. m. ) lot and a 40 sq. m. home, or the end unit, which comes with 66 sq. m. of land and a 40 sq. m. house. All townhouses have an open layout on the second floor so residents can customize their spaces based on their needs.

    Asiera’s suite of amenities includes a multi-purpose hall and pocket green spaces can host gatherings and parties, while a basketball court helps develop camaraderie among neighbors. A nearby town plaza has commercial establishments , and security personnel are present to ensure the safety of residents 24/7.

    “We understand that every hardworking Filipino dreams of having their own home. We want to help turn this into a reality with Asiera Homes, an affordable and master-planned development perfect for starting families,” said David Rafael, AboitizLand president and chief executive officer.

    Asiera Homes is located in Mexico town and is less than an hour away from New Clark City.

    Asiera follows the success of Ajoya Pampanga, a 17-hectare property launched in August of this year. The Ajoya communities are also present in Cabanatuan, Nueva Ecija and Capas, Tarlac.

    Asiera Homes will begin development in the first quarter of 2020.